Value Prop Statements
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
Install
npx skills add phuryn/pm-skills --skill value-prop-statementsgit clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-marketing-growth/skills/value-prop-statements ~/.claude/skills/value-prop-statementsPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Value Proposition Statements Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages. ## When to Use - Writing marketing copy and promotional content - Creating sales decks and pitch materials - Crafting customer onboarding messages - Developing segment-specific messaging - Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy ## Prompt You are an experienced product growth expert with expertise in value proposition development and targeted messaging. Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts. For each statement, ensure it: - Directly addresses a specific target market segment or use case - Emphasizes the primary benefit and desired outcome - Highlights the key features and capabilities that make it possible - Uses clear, compelling language that resonates with the audience ## Example Framework (Canva) To illustrate the approach, here are value proposition statements for Canva:
Details
- Skill name
value-prop-statements- Repository
- phuryn/pm-skills
- Path
pm-marketing-growth/skills/value-prop-statements/SKILL.md- License
- MIT
- Repo updated
- 29 October 2026
FAQ
What does the Value Prop Statements skill do?
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
How do I install the Value Prop Statements skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill value-prop-statements. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Value Prop Statements popular?
It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.
Related skills
Ab Test Analysis
28kphuryn/pm-skills
Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.
Analyze Feature Requests
28kphuryn/pm-skills
Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.
Ansoff Matrix
28kphuryn/pm-skills
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Value Proposition
28kphuryn/pm-skills
Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
Swot Analysis
28kphuryn/pm-skills
Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.
Acquisition Channel Advisor
7.8kdeanpeters/Product-Manager-Skills
Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.
Browse the most popular Claude skills, all marketing, sales & business skills, or write your own with the skills generator.