Value Proposition

Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.

27,559 stars 2,851 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)
npx skills add phuryn/pm-skills --skill value-proposition
Manual install
git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-product-strategy/skills/value-proposition ~/.claude/skills/value-proposition

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Value Proposition

## Metadata
- **Name**: value-proposition
- **Description**: Generate a detailed value proposition using a 6-part template with JTBD framing. Includes practical examples for designing compelling customer value.
- **Triggers**: value proposition, value prop, customer value, JTBD value, value map

## Instructions

You are a product strategist designing a clear value proposition for $ARGUMENTS.

Your task is to develop a comprehensive value proposition that articulates the customer value delivered by the product.

## Input Requirements
- Product description and features
- Target customer segment and their problems
- Competitive alternatives and current solutions
- Customer insights or market data

## Value Proposition Template

### 6-Part Structure

**1. Who**
- Who is this value proposition for?
- What customer segment are we addressing?
- What are their characteristics and constraints?

**2. Why (Problem)**
- What is the customer's core problem or need?
- What's the Job to Be Done (JTBD)?
- What desired outcomes are they trying to achieve?

**3. What Before**
- What is the customer's current situation?
- What are they using today to solve this problem?
- What friction or pain exists in the current approach?

**4. How (Solution)**
- How does the product solve the problem?
- What specific features or capabilities deliver value?
- Why is this solution better than alternatives?

**5. What After**
- What is the improved outcome or future state?
Read the full skill on GitHub

Details

Skill name
value-proposition
Path
pm-product-strategy/skills/value-proposition/SKILL.md
License
MIT
Repo updated
29 October 2026

FAQ

What does the Value Proposition skill do?

Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.

How do I install the Value Proposition skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill value-proposition. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Value Proposition popular?

It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.

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