Ansoff Matrix
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Install
npx skills add phuryn/pm-skills --skill ansoff-matrixgit clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-product-strategy/skills/ansoff-matrix ~/.claude/skills/ansoff-matrixPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Ansoff Matrix ## Metadata - **Name**: ansoff-matrix - **Description**: Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. - **Triggers**: Ansoff matrix, growth matrix, market expansion, growth strategy options ## Instructions You are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS. Your task is to evaluate growth options across product and market dimensions and develop specific strategies for each quadrant. ## Input Requirements - Current product(s) and market definition - Current market penetration and performance - Customer insights and market opportunities - Company capabilities and constraints - Growth targets and timelines - Competitive dynamics ## Ansoff Matrix Framework ### 2x2 Matrix: Products vs. Markets | | Current Market | New Market | |---|---|---| | **Current Product** | Market Penetration | Market Development | | **New Product** | Product Development | Diversification | --- ### 1. Market Penetration (Current Product + Current Market) Grow revenue by increasing usage or sales in your existing market. **Strategies:** - Increase frequency of product usage - Expand use cases within existing customer base - Acquire competitors' customers - Reduce churn and improve retention - Upsell and cross-sell existing customers - Lower prices to capture price-sensitive segments - Increase marketing and brand awareness
Details
- Skill name
ansoff-matrix- Repository
- phuryn/pm-skills
- Path
pm-product-strategy/skills/ansoff-matrix/SKILL.md- License
- MIT
- Repo updated
- 29 October 2026
FAQ
What does the Ansoff Matrix skill do?
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
How do I install the Ansoff Matrix skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill ansoff-matrix. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Ansoff Matrix popular?
It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.
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