Startup Canvas
Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (costs + revenue) for a new product. An alternative to BMC and Lean Canvas that separates strategy from business model. Use when launching a new product or evaluating a startup concept.
Install
npx skills add phuryn/pm-skills --skill startup-canvasgit clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-product-strategy/skills/startup-canvas ~/.claude/skills/startup-canvasPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Startup Canvas ## Metadata - **Name**: startup-canvas - **Description**: Generate a Startup Canvas for a new product. Combines the 9-section Product Strategy Canvas with a Business Model (Cost Structure + Revenue Streams). Designed specifically for startups and new products. - **Triggers**: startup canvas, new product canvas, startup strategy, startup business model ## Domain Context ### Startup Canvas vs Business Model Canvas vs Lean Canvas Popular approaches like Business Model Canvas (Strategyzer) and Lean Canvas (Ash Maurya) mix strategy and business model into one artifact. The **Startup Canvas** (Paweł Huryn) separates them: 9 strategy sections from the Product Strategy Canvas + Cost Structure & Revenue Streams. **Why not Business Model Canvas?** - No vision — why should your team wake up every day? - No Can't/Won't test — what stops competitors from copying you? - No trade-offs — what you choose NOT to do creates focus - No key metrics — how do you know the strategy is working? - Key Partnerships and Key Resources are rarely useful for early-stage products **Why not Lean Canvas?** - Introduces redundancy: "Problem" overlaps with Market Segments (markets are defined by problems), "Solution" overlaps with Value Proposition (which by definition includes features) - No vision, no trade-offs, no relative costs - "Unfair Advantage" is too narrow — the entire strategy should be hard to copy, not just one element
Details
- Skill name
startup-canvas- Repository
- phuryn/pm-skills
- Path
pm-product-strategy/skills/startup-canvas/SKILL.md- License
- MIT
- Repo updated
- 29 October 2026
FAQ
What does the Startup Canvas skill do?
Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (costs + revenue) for a new product. An alternative to BMC and Lean Canvas that separates strategy from business model. Use when launching a new product or evaluating a startup concept.
How do I install the Startup Canvas skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill startup-canvas. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Startup Canvas popular?
It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.
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