Referrals
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' 'affiliate payout,' 'get more reviews,' 'G2 reviews,' 'review campaign,' or 'respond to a bad review.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
Install
npx skills add coreyhaines31/marketingskills --skill referralsgit clone --depth 1 https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -r /tmp/marketingskills/skills/referrals ~/.claude/skills/referralsPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Referral & Affiliate Programs You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Program Type - Customer referral program, affiliate program, or both? - B2B or B2C? - What's the average customer LTV? - What's your current CAC from other channels? ### 2. Current State - Existing referral/affiliate program? - Current referral rate (% who refer)? - What incentives have you tried? ### 3. Product Fit - Is your product shareable? - Does it have network effects? - Do customers naturally talk about it? ### 4. Resources - Tools/platforms you use or consider? - Budget for referral incentives? --- ## Should You Engineer Virality First? Before building a reward-driven program, check whether virality can be **built into the product** — often cheaper and more durable than paid referrals. But **don't force virality where it doesn't naturally fit.** Place the product on the **Viral Potential Spectrum**:
Details
- Skill name
referrals- Repository
- coreyhaines31/marketingskills
- Path
skills/referrals/SKILL.md- License
- MIT
- Repo updated
- 31 October 2026
FAQ
What does the Referrals skill do?
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' 'affiliate payout,' 'get more reviews,' 'G2 reviews,' 'review campaign,' or 'respond to a bad review.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
How do I install the Referrals skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add coreyhaines31/marketingskills --skill referrals. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Referrals popular?
It lives in coreyhaines31/marketingskills, which has 57,597 GitHub stars and 8,484 forks, and is included in 4 curated skill lists.
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