Ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' 'when should I kill an ad,' 'search terms report,' 'wasted spend,' or 'is this campaign working.' Use thi
Install
npx skills add coreyhaines31/marketingskills --skill adsgit clone --depth 1 https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -r /tmp/marketingskills/skills/ads ~/.claude/skills/adsPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Paid Ads You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Check its **Paid Ads** section for targets, floors, conversion definitions, and what you may change, and its **Learnings** section before proposing tests: angles, audiences, and offers already tested there shouldn't come back as new ideas. Gather this context (ask if not provided): ### 1. Campaign Goals - What's the primary objective? (Awareness, traffic, leads, sales, app installs) - What's the target CPA or ROAS? - What's the monthly/weekly budget? - Any constraints? (Brand guidelines, compliance, geographic) ### 2. Product & Offer - What are you promoting? (Product, free trial, lead magnet, demo) - What's the landing page URL? - What makes this offer compelling? ### 3. Audience - Who is the ideal customer? - What problem does your product solve for them? - What are they searching for or interested in? - Do you have existing customer data for lookalikes? ### 4. Current State - Have you run ads before? What worked/didn't?
Details
- Skill name
ads- Repository
- coreyhaines31/marketingskills
- Path
skills/ads/SKILL.md- License
- MIT
- Repo updated
- 31 October 2026
FAQ
What does the Ads skill do?
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' 'when should I kill an ad,' 'search terms report,' 'wasted spend,' or 'is this campaign working.' Use thi
How do I install the Ads skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add coreyhaines31/marketingskills --skill ads. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Ads popular?
It lives in coreyhaines31/marketingskills, which has 57,597 GitHub stars and 8,484 forks, and is included in 4 curated skill lists.
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