Programmatic SEO
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," "templated landing pages," or "which CMS for pSEO." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see co
Install
npx skills add coreyhaines31/marketingskills --skill programmatic-seogit clone --depth 1 https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -r /tmp/marketingskills/skills/programmatic-seo ~/.claude/skills/programmatic-seoPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Programmatic SEO You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before designing a programmatic SEO strategy, understand: 1. **Business Context** - What's the product/service? - Who is the target audience? - What's the conversion goal for these pages? 2. **Opportunity Assessment** - What search patterns exist? - How many potential pages? - What's the search volume distribution? 3. **Competitive Landscape** - Who ranks for these terms now? - What do their pages look like? - Can you realistically compete? --- ## Core Principles ### 1. Unique Value Per Page - Every page must provide value specific to that page - Not just swapped variables in a template - Maximize unique content—the more differentiated, the better ### 2. Proprietary Data Wins Hierarchy of data defensibility: 1. Proprietary (you created it) 2. Product-derived (from your users) 3. User-generated (your community) 4. Licensed (exclusive access) 5. Public (anyone can use—weakest)
Details
- Skill name
programmatic-seo- Repository
- coreyhaines31/marketingskills
- Path
skills/programmatic-seo/SKILL.md- License
- MIT
- Repo updated
- 31 October 2026
FAQ
What does the Programmatic SEO skill do?
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," "templated landing pages," or "which CMS for pSEO." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see co
How do I install the Programmatic SEO skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add coreyhaines31/marketingskills --skill programmatic-seo. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Programmatic SEO popular?
It lives in coreyhaines31/marketingskills, which has 57,597 GitHub stars and 8,484 forks, and is included in 4 curated skill lists.
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