Pricing Strategy

Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.

27,559 stars 2,851 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)
npx skills add phuryn/pm-skills --skill pricing-strategy
Manual install
git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-product-strategy/skills/pricing-strategy ~/.claude/skills/pricing-strategy

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

## Pricing Strategy

Design a pricing strategy grounded in value delivery, competitive positioning, and willingness to pay.

### Context

You are developing a pricing strategy for **$ARGUMENTS**.

If the user provides files (competitor pricing, survey data, financial models, or usage data), read them first. Use web search to research competitor pricing if needed.

### Instructions

1. **Understand the value delivered**:
   - What is the core value proposition?
   - What is the customer's alternative (and its cost)?
   - What quantifiable outcomes does the product deliver? (time saved, revenue gained, cost reduced)
   - What is the customer's willingness to pay based on that value?

2. **Evaluate pricing models** — recommend the best fit:

   | Model | Best For | Example |
   |---|---|---|
   | **Flat-rate** | Simple products, predictable costs | Basecamp ($99/mo flat) |
   | **Per-seat** | Collaboration tools, team products | Slack, Figma |
   | **Usage-based** | Infrastructure, API products | AWS, Twilio |
   | **Tiered** | Products with distinct user segments | Most SaaS (Free/Pro/Enterprise) |
   | **Freemium** | Products with viral/network effects | Spotify, Notion |
   | **Freemium + usage** | Platform products | Vercel, OpenAI API |
   | **Value-based** | High-impact enterprise tools | Salesforce, Palantir |

3. **Analyze competitive pricing**:
   - Map competitor pricing tiers and what's included
   - Identify where your product sits (premium, mid-market, budget)
Read the full skill on GitHub

Details

Skill name
pricing-strategy
Repository
phuryn/pm-skills
Path
pm-product-strategy/skills/pricing-strategy/SKILL.md
License
MIT
Repo updated
29 October 2026
Listed in
heilcheng/awesome-agent-skills, skillmatic-ai/awesome-agent-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Pricing Strategy skill do?

Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.

How do I install the Pricing Strategy skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill pricing-strategy. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Pricing Strategy popular?

It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.

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