Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

27,559 stars 2,851 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)
npx skills add phuryn/pm-skills --skill positioning-ideas
Manual install
git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-marketing-growth/skills/positioning-ideas ~/.claude/skills/positioning-ideas

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

## When to Use

- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

## Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

**Step 1: Competitive Landscape Analysis**
Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open

**Step 2: Positioning Brainstorm**
Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory

**Step 3: Positioning Statements**
Read the full skill on GitHub

Details

Skill name
positioning-ideas
Repository
phuryn/pm-skills
Path
pm-marketing-growth/skills/positioning-ideas/SKILL.md
License
MIT
Repo updated
29 October 2026
Listed in
heilcheng/awesome-agent-skills, skillmatic-ai/awesome-agent-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Positioning Ideas skill do?

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

How do I install the Positioning Ideas skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill positioning-ideas. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Positioning Ideas popular?

It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.

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