Pestle Analysis

Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.

27,559 stars 2,851 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add phuryn/pm-skills --skill pestle-analysis

Manual install

git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-product-strategy/skills/pestle-analysis ~/.claude/skills/pestle-analysis

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# PESTLE Analysis

## Metadata
- **Name**: pestle-analysis
- **Description**: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning.
- **Triggers**: PESTLE analysis, macro environment, market environment, external factors analysis

## Instructions

You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS.

Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability.

## Input Requirements
- Industry and market context
- Geographic market or region(s)
- Product or business type
- Current strategic challenges or questions
- Any known regulatory or market changes

## PESTLE Analysis Framework

### 1. Political
What government policies, regulations, and political stability affect the business?

- Government policies and incentives
- Tax regulations and tariffs
- Political stability and risk
- Government spending and subsidies
- Trade agreements and regulations
- Licensing and permits required
- Government relationships and lobbying needs

### 2. Economic
What economic conditions and financial factors matter?

- Economic growth and GDP trends
- Interest rates and inflation
- Currency exchange rates
- Consumer spending and confidence
- Employment and labor costs
- Disposable income trends
- Access to financing and capital

### 3. Social

Read the full skill on GitHub

Details

Skill name: pestle-analysis
Repository: phuryn/pm-skills
Path: pm-product-strategy/skills/pestle-analysis/SKILL.md
License: MIT
Repo updated: 29 October 2026
Listed in: heilcheng/awesome-agent-skills, skillmatic-ai/awesome-agent-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Pestle Analysis skill do?

How do I install the Pestle Analysis skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill pestle-analysis. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Pestle Analysis popular?

It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.

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