Ideal Customer Profile

Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.

27,559 stars 2,851 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add phuryn/pm-skills --skill ideal-customer-profile

Manual install

git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-go-to-market/skills/ideal-customer-profile ~/.claude/skills/ideal-customer-profile

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Ideal Customer Profile

## Overview
Identify your Ideal Customer Profile (ICP) from research and survey data. This skill synthesizes customer research to define the customer most likely to find value, retain, and expand with your product.

## When to Use
- Defining ICP from product-market fit survey data
- Targeting high-value customer segments
- Analyzing customer success and expansion patterns
- Prioritizing sales and marketing efforts
- Evaluating new customer opportunities for fit
- Refining target market definition

## ICP Framework Components

### Demographics
Who are they from a firmographic and personal perspective?
- Company size (employees, revenue)
- Industry or vertical
- Geographic location
- Job title and department
- Years of experience in role
- Education and background
- Organizational structure and reporting

### Behaviors
How do they work and make decisions?
- How they discover and evaluate solutions
- Buying process and decision-making timeline
- Technical literacy and product adoption speed
- Collaboration style (solo decision vs committee)
- Change management and adoption style
- Tool switching frequency
- Community involvement and peer influence

### Jobs to Be Done (JTBD)
What are they trying to accomplish?
- Primary job/goal they're trying to achieve
- Secondary jobs that support the primary job
- Emotional jobs (how they want to feel)
- Social jobs (status and perception)
- Jobs they avoid or want to eliminate

Read the full skill on GitHub

Details

Skill name: ideal-customer-profile
Repository: phuryn/pm-skills
Path: pm-go-to-market/skills/ideal-customer-profile/SKILL.md
License: MIT
Repo updated: 29 October 2026
Listed in: heilcheng/awesome-agent-skills, skillmatic-ai/awesome-agent-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Ideal Customer Profile skill do?

How do I install the Ideal Customer Profile skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill ideal-customer-profile. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Ideal Customer Profile popular?

It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.

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