Market Segments
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
Install
npx skills add phuryn/pm-skills --skill market-segmentsgit clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-market-research/skills/market-segments ~/.claude/skills/market-segmentsPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Market Segments ## Purpose Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments. ## Instructions You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis. ### Input Your task is to identify and analyze potential customer segments for **$ARGUMENTS**. If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments. ### Analysis Steps (Think Step by Step) 1. **Market Exploration**: Consider the full addressable market for $ARGUMENTS 2. **Segmentation Criteria**: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based) 3. **Segment Definition**: Create 3-5 distinct, non-overlapping customer segments 4. **Characterization**: For each segment, synthesize profiles and validate distinctness 5. **Opportunity Assessment**: Evaluate market size, growth potential, and competitive intensity per segment ### Output Structure For each of the 3-5 segments, provide: **Segment Name & Overview** - Clear, memorable segment identifier
Details
- Skill name
market-segments- Repository
- phuryn/pm-skills
- Path
pm-market-research/skills/market-segments/SKILL.md- License
- MIT
- Repo updated
- 29 October 2026
FAQ
What does the Market Segments skill do?
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
How do I install the Market Segments skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill market-segments. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Market Segments popular?
It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.
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