Gtm Motions

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

27,559 stars 2,851 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add phuryn/pm-skills --skill gtm-motions

Manual install

git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-go-to-market/skills/gtm-motions ~/.claude/skills/gtm-motions

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# GTM Motions

## Overview
Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.

## When to Use
- Selecting marketing channels for your product
- Choosing between inbound vs outbound strategy
- Building your GTM toolkit and tech stack
- Evaluating PLG vs traditional sales motion
- Planning cross-channel marketing campaigns

## The 7 GTM Motions

### 1. Inbound Marketing
Attract customers through valuable content and thought leadership.
- **Tools**: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
- **Tactics**: Blog content, webinars, whitepapers, SEO, email nurture sequences
- **Best For**: B2B SaaS, technical products, long sales cycles
- **Strength**: Builds brand authority and attracts high-intent prospects
- **Challenge**: Requires consistent content creation; slower to show results

### 2. Outbound Sales
Proactively reach target prospects through direct engagement.
- **Tools**: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter
- **Tactics**: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos
- **Best For**: Enterprise sales, high-value contracts, niche markets
- **Strength**: Predictable pipeline generation; control over target selection
- **Challenge**: Low response rates; resource-intensive; requires skilled sales team

### 3. Paid Digital Advertising

Read the full skill on GitHub

Details

Skill name: gtm-motions
Repository: phuryn/pm-skills
Path: pm-go-to-market/skills/gtm-motions/SKILL.md
License: MIT
Repo updated: 29 October 2026
Listed in: heilcheng/awesome-agent-skills, skillmatic-ai/awesome-agent-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Gtm Motions skill do?

How do I install the Gtm Motions skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill gtm-motions. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Gtm Motions popular?

It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.

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