Growth Loops
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
Install
npx skills add phuryn/pm-skills --skill growth-loopsgit clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-go-to-market/skills/growth-loops ~/.claude/skills/growth-loopsPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Growth Loops ## Overview Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth. ## When to Use - Designing growth mechanisms for a product - Building sustainable viral or referral traction - Reducing reliance on paid acquisition - Analyzing competitor growth strategies - Optimizing product for product-led growth ## The 5 Growth Loop Types ### 1. Viral Loop Product content created by users gets shared on external platforms, bringing new users back to the product. - **Mechanism**: Users create content in-product → Share on social/external platforms → New users discover and signup - **Example**: Figma designs shared as links, Loom videos shared in emails - **Strength**: Exponential user acquisition if content is inherently shareable - **Challenge**: Requires highly shareable output and strong incentive to share ### 2. Usage Loop Users create content or value within the product, then share it, which invites new users or drives re-engagement. - **Mechanism**: User creates → Shares creation → Others consume → Become engaged users - **Example**: Twitter threads, Medium articles, Notion templates shared publicly - **Strength**: Growth tied directly to product usage and network effects - **Challenge**: Requires content creation friction to be very low ### 3. Collaboration Loop
Details
- Skill name
growth-loops- Repository
- phuryn/pm-skills
- Path
pm-go-to-market/skills/growth-loops/SKILL.md- License
- MIT
- Repo updated
- 29 October 2026
FAQ
What does the Growth Loops skill do?
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
How do I install the Growth Loops skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill growth-loops. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Growth Loops popular?
It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.
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