SEO Aeo Best Practices

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

194 stars 31 forksMarketing, Sales & BusinessOfficial

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add sanity-io/agent-toolkit --skill seo-aeo-best-practices

Manual install

git clone --depth 1 https://github.com/sanity-io/agent-toolkit.git /tmp/agent-toolkit
mkdir -p ~/.claude/skills
cp -r /tmp/agent-toolkit/skills/seo-aeo-best-practices ~/.claude/skills/seo-aeo-best-practices

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

## When to Apply

Reference these guidelines when:
- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles

## Core Concepts

### SEO (Search Engine Optimization)
Optimizing content to rank well in traditional search results (Google, Bing).

### AEO (Answer Engine Optimization)
Optimizing content to be selected as authoritative answers by AI systems.

### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality.

## References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See `references/` for detailed guidance:
- `references/eeat-principles.md` — EEAT implementation and author schema
- `references/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
- `references/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
- `references/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)

Read the full skill on GitHub

Details

Skill name: seo-aeo-best-practices
Repository: sanity-io/agent-toolkit
Path: skills/seo-aeo-best-practices/SKILL.md
License: MIT
Repo updated: 27 October 2026
Listed in: heilcheng/awesome-agent-skills

FAQ

What does the SEO Aeo Best Practices skill do?

How do I install the SEO Aeo Best Practices skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add sanity-io/agent-toolkit --skill seo-aeo-best-practices. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is SEO Aeo Best Practices popular?

It lives in sanity-io/agent-toolkit, which has 194 GitHub stars and 31 forks, and is included in 1 curated skill list.

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