Content Modeling Best Practices

Structured content modeling guidance for schema design, content architecture, content reuse, references versus embedded objects, separation of concerns, and taxonomies across Sanity and other headless CMSes. Use this skill when designing or refactoring content types, deciding field shapes, debating reusable versus nested content, planning omnichannel content models, or reviewing whether a schema is too page-shaped or presentation-driven.

194 stars 31 forksWriting & ContentOfficial

Install

skills CLI (Claude Code, Cursor, Codex and more)
npx skills add sanity-io/agent-toolkit --skill content-modeling-best-practices
Manual install
git clone --depth 1 https://github.com/sanity-io/agent-toolkit.git /tmp/agent-toolkit
mkdir -p ~/.claude/skills
cp -r /tmp/agent-toolkit/skills/content-modeling-best-practices ~/.claude/skills/content-modeling-best-practices

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Content Modeling Best Practices

Principles for designing structured content that's flexible, reusable, and maintainable. These concepts apply to any headless CMS but include Sanity-specific implementation notes.

## When to Apply

Reference these guidelines when:
- Starting a new project and designing the content model
- Evaluating whether content should be structured or free-form
- Deciding between references and embedded content
- Planning for multi-channel content delivery
- Refactoring existing content structures

## Core Principles

1. **Content is data, not pages** — Structure content for meaning, not presentation
2. **Single source of truth** — Avoid content duplication
3. **Future-proof** — Design for channels that don't exist yet
4. **Editor-centric** — Optimize for the people creating content

## References

Start with the reference that matches the modeling decision in front of you, instead of loading every topic at once. See `references/` for detailed guidance on specific topics:
- `references/separation-of-concerns.md` — Separating content from presentation
- `references/reference-vs-embedding.md` — When to use references vs embedded objects
- `references/content-reuse.md` — Content reuse patterns and the reuse spectrum
- `references/taxonomy-classification.md` — Flat, hierarchical, and faceted classification
Read the full skill on GitHub

Details

Skill name
content-modeling-best-practices
Path
skills/content-modeling-best-practices/SKILL.md
License
MIT
Repo updated
27 October 2026

FAQ

What does the Content Modeling Best Practices skill do?

Structured content modeling guidance for schema design, content architecture, content reuse, references versus embedded objects, separation of concerns, and taxonomies across Sanity and other headless CMSes. Use this skill when designing or refactoring content types, deciding field shapes, debating reusable versus nested content, planning omnichannel content models, or reviewing whether a schema is too page-shaped or presentation-driven.

How do I install the Content Modeling Best Practices skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add sanity-io/agent-toolkit --skill content-modeling-best-practices. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Content Modeling Best Practices popular?

It lives in sanity-io/agent-toolkit, which has 194 GitHub stars and 31 forks, and is included in 1 curated skill list.

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