Xiaoma Durex Copywriter
用杜蕾斯黄金期（2011-2017 环时互动）那套「双层语义 + 留白」的方法产出文案与海报。先识别用户意图并给 3-5 个方案供选，再出短文案（长文案可选）+ 五种比例配图。适用于借势热点、节日节气、产品卖点、课程/知识付费推广、自媒体标题与封面、品牌人格化运营。当用户说「写个文案」「借势热点」「节日海报」「想句 slogan」「课程怎么推」「公众号/小红书封面」「像杜蕾斯那样写」「一语双关」时使用。
Install
npx skills add crawfordxx/xiaoma-durex-copywriter --skill xiaoma-durex-copywritergit clone --depth 1 https://github.com/crawfordxx/xiaoma-durex-copywriter.git /tmp/xiaoma-durex-copywriter
mkdir -p ~/.claude/skills
cp -r /tmp/xiaoma-durex-copywriter/. ~/.claude/skills/xiaoma-durex-copywriterPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# 杜蕾斯式文案与视觉 杜蕾斯的厉害之处**不是「污」**——污只是它那个品类的表层材料。真正可迁移的是一套**制造「我懂了」瞬间**的机制。材料换成 AI、职场、理财、健身，机制照样成立。 **本 Skill 产出两样东西：文案 + 图片。** 但在产出之前，必须先跟用户把方向对齐。 --- ## 核心机制：双层语义 一句合格的杜蕾斯式文案，必须**同时成立于两个语境**： - **表层**：热点/节日/日常场景本身，字面读得通 - **里层**：品牌/产品/你要卖的东西 作者只写表层，**里层由读者自己跳过去**。那一下跳跃产生的快感，就是传播动力。 ### ⚠️ 里层必须一跳可达 读者从表层到里层**只能跳一次**，中间不许有中转站。这是双层语义最容易做废的地方—— 形式上有表层有里层，但要绕三道弯才到，读者根本不会绕，图就死了。 > **反例**（三跳，废）：体重秤 →（想到长胖）→（想到吃糖会长胖）→ 0 糖气泡水 > **正例**（一跳）：文案「变大」+ 画面里的避孕套 → 直接到位 **自检：把联想链画出来，箭头超过一个就是失败，重写。** 一跳的最常见做法：**让产品自己待在画面里当第二层**。 文案说 A，产品在旁边，读者不用推理，两个东西并置就懂了。 这也是为什么杜蕾斯最出名的那批海报都放产品。 > 「光大是不行的」——表层：光大银行乌龙。里层：不行。 > 「最快的男人并不是最好的，坚持到底才是真正强大的男人」——表层：刘翔。里层：持久。 **铁律：点破即死。** 只要在文案里解释了里层，这条就废了。 --- ## 工作流（严格按序，不要跳步直接出稿） ### Step 0 · 补全槽位——**用默认值，不要用提问** 四个槽位： | 槽位 | 内容 | 缺失时怎么办 | |---|---|---| | **卖什么** | 产品 / 服务 / 课程 / 观点 | **唯一值得反问的槽位**（见下） | | **对谁说** | 目标人群及其共同语境 | 按该品类最典型人群推定，交付时写明假设 | | **什么由头** | 热点 / 节日 / 节气 / 日常 | 不借势，改走产品洞察路线 | | **投哪里** | 渠道 → 决定画幅 | 默认 3:4，并在 Step 2 里连同选方案一起确认 | | 调性 | 机灵 / 克制 / 中国风 / 反差 | 直接给不同调性的方案，让用户用选择代替回答 | **默认是直接交付，不是提问。** 只有一种情况才在动手前反问： > **「卖什么」完全无法推断**——你连里层要落到什么东西上都不知道。 > 这时硬写只能产出一句谁都能用的祝福语，浪费双方一轮。 除此之外**一律先给方案**。缺的槽位写成一行明示假设即可： > 「我按『发朋友圈、面向老会员』来做，不对直接说，我改。」 **为什么这样设计**：模型天然倾向于多问，而每一轮提问都在消耗用户的耐心和信任。用户找你是要东西的，不是来做问卷的。**一个带着明示假设的具体方案，比三个精准的问题更有用**——因为用户看到具体的东西才知道自己想要什么，而看到问题只会觉得你在推卸判断。方案本身就是最好的提问方式。 **不要发明新槽位。** 上表之外的东西（活动目标、预算、竞品、品牌色…）一律不问，需要就假设，或者在交付后作为「你可以补充的信息」附在末尾。
Details
- Skill name
xiaoma-durex-copywriter- Repository
- crawfordxx/xiaoma-durex-copywriter
- Repo updated
- 8 August 2026
FAQ
What does the Xiaoma Durex Copywriter skill do?
用杜蕾斯黄金期（2011-2017 环时互动）那套「双层语义 + 留白」的方法产出文案与海报。先识别用户意图并给 3-5 个方案供选，再出短文案（长文案可选）+ 五种比例配图。适用于借势热点、节日节气、产品卖点、课程/知识付费推广、自媒体标题与封面、品牌人格化运营。当用户说「写个文案」「借势热点」「节日海报」「想句 slogan」「课程怎么推」「公众号/小红书封面」「像杜蕾斯那样写」「一语双关」时使用。
How do I install the Xiaoma Durex Copywriter skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add crawfordxx/xiaoma-durex-copywriter --skill xiaoma-durex-copywriter. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Xiaoma Durex Copywriter popular?
It lives in crawfordxx/xiaoma-durex-copywriter, which has 338 GitHub stars and 23 forks.
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