Content Strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see se
Install
npx skills add coreyhaines31/marketingskills --skill content-strategygit clone --depth 1 https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -r /tmp/marketingskills/skills/content-strategy ~/.claude/skills/content-strategyPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Content Strategy You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both. ## Before Planning **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Business Context - What does the company do? - Who is the ideal customer? - What's the primary goal for content? (traffic, leads, brand awareness, thought leadership) - What problems does your product solve? ### 2. Customer Research - What questions do customers ask before buying? - What objections come up in sales calls? - What topics appear repeatedly in support tickets? - What language do customers use to describe their problems? ### 3. Current State - Do you have existing content? What's working? - What resources do you have? (writers, budget, time) - What content formats can you produce? (written, video, audio) ### 4. Competitive Landscape - Who are your main competitors? - What content gaps exist in your market? --- ## Treat Content Like a Product
Details
- Skill name
content-strategy- Repository
- coreyhaines31/marketingskills
- Path
skills/content-strategy/SKILL.md- License
- MIT
- Repo updated
- 31 October 2026
FAQ
What does the Content Strategy skill do?
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see se
How do I install the Content Strategy skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add coreyhaines31/marketingskills --skill content-strategy. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Content Strategy popular?
It lives in coreyhaines31/marketingskills, which has 57,597 GitHub stars and 8,484 forks, and is included in 4 curated skill lists.
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