Competitor Analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

27,559 stars 2,851 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add phuryn/pm-skills --skill competitor-analysis

Manual install

git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-market-research/skills/competitor-analysis ~/.claude/skills/competitor-analysis

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Competitor Analysis

## Purpose
Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.

## Instructions

You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.

### Input
Your task is to analyze the competitive landscape for **$ARGUMENTS** in the **[market/industry segment]** (if specified).

Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.

### Analysis Steps (Think Step by Step)

1. **Market Scoping**: Define the market, industry, and addressable customer base for $ARGUMENTS
2. **Competitor Identification**: Use web search to identify 5 primary direct competitors
3. **Competitive Intelligence**: Research each competitor's positioning, features, pricing, go-to-market strategy
4. **Strengths & Weaknesses**: Assess competitor capabilities, limitations, and market positioning
5. **Differentiation Mapping**: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate

Read the full skill on GitHub

Details

Skill name: competitor-analysis
Repository: phuryn/pm-skills
Path: pm-market-research/skills/competitor-analysis/SKILL.md
License: MIT
Repo updated: 29 October 2026
Listed in: heilcheng/awesome-agent-skills, skillmatic-ai/awesome-agent-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Competitor Analysis skill do?

How do I install the Competitor Analysis skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill competitor-analysis. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Competitor Analysis popular?

It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.

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