Competitive Battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?

27,559 stars 2,851 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)
npx skills add phuryn/pm-skills --skill competitive-battlecard
Manual install
git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-go-to-market/skills/competitive-battlecard ~/.claude/skills/competitive-battlecard

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

## Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

### Context

You are creating a competitive battlecard for **$ARGUMENTS**.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

### Instructions

1. **Research the competitor** (use web search):
   - Current product offerings and features
   - Pricing tiers and model
   - Target market and positioning
   - Recent product launches or changes
   - Known strengths and weaknesses
   - Customer reviews and sentiment (G2, Capterra, Reddit)

2. **Create the battlecard** with these sections:

   ### Company Overview
   - Founded, HQ, funding/revenue (if public)
   - Target market and ICP
   - Positioning in one sentence

   ### Quick Comparison

   | Capability | Us | Them | Winner |
   |---|---|---|---|
   | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] |
   | [Feature area 2] | ... | ... | ... |
   | Pricing | ... | ... | ... |
   | Support | ... | ... | ... |

   ### Where We Win
   - [Advantage 1]: [Proof point or customer quote]
   - [Advantage 2]: [Specific capability they lack]
   - [Advantage 3]: [Better approach with reasoning]

   ### Where They Win
   - [Their strength 1]: [Our counter-positioning]
   - [Their strength 2]: [How we mitigate this gap]

   ### Common Objections & Responses
Read the full skill on GitHub

Details

Skill name
competitive-battlecard
Repository
phuryn/pm-skills
Path
pm-go-to-market/skills/competitive-battlecard/SKILL.md
License
MIT
Repo updated
29 October 2026
Listed in
heilcheng/awesome-agent-skills, skillmatic-ai/awesome-agent-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Competitive Battlecard skill do?

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?

How do I install the Competitive Battlecard skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill competitive-battlecard. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Competitive Battlecard popular?

It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.

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