Build your own Clay with Claude Code

A spreadsheet for enriching leads: table of companies or people, enrichment columns that call APIs, aI columns that research each row and more.

1–2 weeksMore screens, accounts and a backend

The Claude Code prompt

Build my own take on Clay: a spreadsheet for enriching leads. Give it an original name, logo, colours and copy, and do not use Clay's name, branding or assets.

Version one should have:
- Table of companies or people
- Enrichment columns that call APIs
- AI columns that research each row
- Waterfall enrichment
- Export to CRM

The hard part: Running many API calls per row. Use a job queue with retries and rate limits.

How to build it:
1. Read this folder first. If it is empty, set up Next.js (App Router, TypeScript, Tailwind) with Postgres through Prisma or Supabase, and Supabase Auth or Auth.js for sign-in. Write a short PLAN.md with the data model, screens, third-party services and what you are leaving out of version one.
2. Build the core loop end to end before anything else: table of companies or people, working with real data saved to the database.
3. Add the rest of the features one at a time, and seed realistic demo data so every screen looks alive.
4. Keep API keys in environment variables, and put any paid service behind a small interface with a local stub, so the app runs on a fresh machine without accounts.
5. Run it, click through every screen on desktop and mobile widths, fix what breaks, and finish with a summary of what works, what is stubbed and how to deploy it.

Paste it into Claude Code in an empty folder. It plans first, so read PLAN.md and steer before it starts building.

Version one

  • Table of companies or people
  • Enrichment columns that call APIs
  • AI columns that research each row
  • Waterfall enrichment
  • Export to CRM

The hard part

Running many API calls per row. Use a job queue with retries and rate limits.

Make it yours: a niche Clay ignores, an original name and brand, and one feature it does badly done well.

More to build

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