Build your own Mailchimp with Claude Code

Email marketing software: audience lists and tags, drag-and-drop email builder, campaigns and scheduling and more.

1–2 weeksMore screens, accounts and a backend

The Claude Code prompt

Build my own take on Mailchimp: email marketing software. Give it an original name, logo, colours and copy, and do not use Mailchimp's name, branding or assets.

Version one should have:
- Audience lists and tags
- Drag-and-drop email builder
- Campaigns and scheduling
- Automations
- Reports

The hard part: Sending at scale. Use Amazon SES or Postmark and handle bounces.

How to build it:
1. Read this folder first. If it is empty, set up Next.js (App Router, TypeScript, Tailwind) with Postgres through Prisma or Supabase, and Supabase Auth or Auth.js for sign-in. Write a short PLAN.md with the data model, screens, third-party services and what you are leaving out of version one.
2. Build the core loop end to end before anything else: audience lists and tags, working with real data saved to the database.
3. Add the rest of the features one at a time, and seed realistic demo data so every screen looks alive.
4. Keep API keys in environment variables, and put any paid service behind a small interface with a local stub, so the app runs on a fresh machine without accounts.
5. Run it, click through every screen on desktop and mobile widths, fix what breaks, and finish with a summary of what works, what is stubbed and how to deploy it.

Paste it into Claude Code in an empty folder. It plans first, so read PLAN.md and steer before it starts building.

Version one

  • Audience lists and tags
  • Drag-and-drop email builder
  • Campaigns and scheduling
  • Automations
  • Reports

The hard part

Sending at scale. Use Amazon SES or Postmark and handle bounces.

Make it yours: a niche Mailchimp ignores, an original name and brand, and one feature it does badly done well.

More to build

More in Sales & marketing · Every build idea