Build your own Klaviyo with Claude Code

Email and SMS marketing for online stores: sync customers and orders from Shopify, segments by behaviour, flows for abandoned carts and more.

1–2 weeksMore screens, accounts and a backend

The Claude Code prompt

Build my own take on Klaviyo: email and SMS marketing for online stores. Give it an original name, logo, colours and copy, and do not use Klaviyo's name, branding or assets.

Version one should have:
- Sync customers and orders from Shopify
- Segments by behaviour
- Flows for abandoned carts
- Campaigns
- Revenue attribution

The hard part: Event ingestion. Store events and build segments with SQL.

How to build it:
1. Read this folder first. If it is empty, set up Next.js (App Router, TypeScript, Tailwind) with Postgres through Prisma or Supabase, and Supabase Auth or Auth.js for sign-in. Write a short PLAN.md with the data model, screens, third-party services and what you are leaving out of version one.
2. Build the core loop end to end before anything else: sync customers and orders from Shopify, working with real data saved to the database.
3. Add the rest of the features one at a time, and seed realistic demo data so every screen looks alive.
4. Keep API keys in environment variables, and put any paid service behind a small interface with a local stub, so the app runs on a fresh machine without accounts.
5. Run it, click through every screen on desktop and mobile widths, fix what breaks, and finish with a summary of what works, what is stubbed and how to deploy it.

Paste it into Claude Code in an empty folder. It plans first, so read PLAN.md and steer before it starts building.

Version one

  • Sync customers and orders from Shopify
  • Segments by behaviour
  • Flows for abandoned carts
  • Campaigns
  • Revenue attribution

The hard part

Event ingestion. Store events and build segments with SQL.

Make it yours: a niche Klaviyo ignores, an original name and brand, and one feature it does badly done well.

More to build

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