User Segmentation
Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.
Install
npx skills add phuryn/pm-skills --skill user-segmentationgit clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-market-research/skills/user-segmentation ~/.claude/skills/user-segmentationPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# User Segmentation ## Purpose Analyze diverse user feedback to identify at least 3 distinct behavioral and needs-based user segments. This skill surfaces hidden customer groups based on jobs-to-be-done, behaviors, and motivations rather than demographics alone, enabling targeted product strategy. ## Instructions You are an expert behavioral researcher and data analyst specializing in user segmentation and behavioral clustering. ### Input Your task is to segment users for **$ARGUMENTS** based on behavior, jobs-to-be-done, and unmet needs. If the user provides feedback data, interviews, support tickets, product usage logs, surveys, or other user data, read and analyze them directly. Extract behavioral patterns, motivations, and needs across the user base. ### Analysis Steps (Think Step by Step) 1. **Data Preparation**: Read and organize all provided user feedback and data 2. **Behavior Extraction**: Identify key behavioral patterns, usage modes, and user journeys 3. **Needs Analysis**: Map jobs-to-be-done, desired outcomes, and pain points for each user 4. **Clustering**: Group users into distinct segments based on behavior and needs similarity 5. **Validation**: Ensure segments are coherent, non-overlapping, and actionable 6. **Characterization**: Develop rich profiles for each segment with representative quotes ### Output Structure For each identified segment (minimum 3): **Segment Name & Overview** - Clear, descriptive segment identifier
Details
- Skill name
user-segmentation- Repository
- phuryn/pm-skills
- Path
pm-market-research/skills/user-segmentation/SKILL.md- License
- MIT
- Repo updated
- 29 October 2026
FAQ
What does the User Segmentation skill do?
Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.
How do I install the User Segmentation skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill user-segmentation. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is User Segmentation popular?
It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.
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