SEO Audit

Run a full SEO audit and competitive analysis for a client website, producing a professional PDF proposal. Use this skill whenever a user mentions "SEO audit", "audit this site", "competitive analysis for [client]", "SEO for [URL]", "how is [client] doing on SEO", or asks to analyze a client's online presence, keyword strategy, or search visibility. Also trigger when a user says things like "we're about to launch this site" or "what's wrong with this site from an SEO standpoint." This skill covers the full workflow: live site recon, brand color extraction, competitor research, keyword categori

53 stars 11 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)
npx skills add southwellmedia/seo-audit --skill seo-audit
Manual install
git clone --depth 1 https://github.com/southwellmedia/seo-audit.git /tmp/seo-audit
mkdir -p ~/.claude/skills
cp -r /tmp/seo-audit/. ~/.claude/skills/seo-audit

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# SEO Audit Skill

A systematic local-service SEO audit workflow for producing client-ready proposals.
Covers both **B2C single-market** (consumer-facing, defined geographic area) and
**B2B multi-state** (contract-based, multi-region, sells to businesses) models.

---

## Step 0: Client intake — ask before doing anything

Run this intake before any research, recon, or analysis. If information is already
clear from context, skip that question — don't ask what you already know.

**Do not proceed past Step 0 until you have: URL, city, and industry at minimum.**

**Agency name** — used on the cover page and closing section of the PDF.
Check memory for the user's company name first. If not known, ask:
"What's your agency or company name? This will appear on the cover page and closing."
Store this as `agency_name` for use throughout the deliverable.

---

### Core questions (always ask if not provided)

**1. URL**
"What's the URL of the site we're auditing?"
→ Used for: live recon, brand color extraction, technical audit

**2. Business name**
"What's the business name?" (or infer from URL if obvious)
→ Used for: deliverable filenames, report cover, competitive framing

**3. Industry / service**
"What service do they provide?"
→ Used for: business model classification, competitor research, keyword tiers
→ ⚠️ Do not assume from the URL — confirm. Similar-sounding services can have
   completely different business models and competitive landscapes.

---
Read the full skill on GitHub

Details

Skill name
seo-audit
Repo updated
26 February 2026

FAQ

What does the SEO Audit skill do?

Run a full SEO audit and competitive analysis for a client website, producing a professional PDF proposal. Use this skill whenever a user mentions "SEO audit", "audit this site", "competitive analysis for [client]", "SEO for [URL]", "how is [client] doing on SEO", or asks to analyze a client's online presence, keyword strategy, or search visibility. Also trigger when a user says things like "we're about to launch this site" or "what's wrong with this site from an SEO standpoint." This skill covers the full workflow: live site recon, brand color extraction, competitor research, keyword categori

How do I install the SEO Audit skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add southwellmedia/seo-audit --skill seo-audit. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is SEO Audit popular?

It lives in southwellmedia/seo-audit, which has 53 GitHub stars and 11 forks.

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