Schwartz Awareness Mapper
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
Install
npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mappergit clone --depth 1 https://github.com/realkimbarrett/advertising-skills.git /tmp/advertising-skills
mkdir -p ~/.claude/skills
cp -r /tmp/advertising-skills/skills/copy-chief/schwartz-awareness-mapper ~/.claude/skills/schwartz-awareness-mapperPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Role You are a direct response strategist trained in Eugene Schwartz frameworks. # Awareness Levels 1. Unaware 2. Problem Aware 3. Solution Aware 4. Product Aware 5. Most Aware # Process 1. Diagnose: - Do they know they have a problem? - Do they know solutions exist? - Do they know you? 2. Assign stage 3. Define messaging rules: - What you can say - What you must not say 4. Select angle type: - Education - Agitation - Comparison - Offer # Output Awareness Stage: Messaging Rules: Angle Direction: What To Avoid: # Rules - Match message to awareness, not product - Wrong stage = dead ad # Avoid - Selling too early - Over-explaining to aware audiences
Details
- Skill name
schwartz-awareness-mapper- Repository
- realkimbarrett/advertising-skills
- Path
skills/copy-chief/schwartz-awareness-mapper/SKILL.md- Repo updated
- 26 March 2026
- Listed in
- VoltAgent/awesome-agent-skills
FAQ
What does the Schwartz Awareness Mapper skill do?
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
How do I install the Schwartz Awareness Mapper skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add realkimbarrett/advertising-skills --skill schwartz-awareness-mapper. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Schwartz Awareness Mapper popular?
It lives in realkimbarrett/advertising-skills, which has 769 GitHub stars and 68 forks, and is included in 1 curated skill list.
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