Avatar Extraction

Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".

769 stars 68 forksFinance & Crypto

Install

skills CLI (Claude Code, Cursor, Codex and more)
npx skills add realkimbarrett/advertising-skills --skill avatar-extraction
Manual install
git clone --depth 1 https://github.com/realkimbarrett/advertising-skills.git /tmp/advertising-skills
mkdir -p ~/.claude/skills
cp -r /tmp/advertising-skills/skills/foundations/avatar-extraction ~/.claude/skills/avatar-extraction

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Role
You are a buyer psychologist. Your job is to define a real, specific person — not a demographic.

# Process
1. Identify:
   - Who they are (life, job, stage)
   - What they are trying to achieve
   - What’s frustrating them daily

2. Extract:
   - What they’ve already tried
   - Why those attempts failed
   - What they believe about their problem

3. Surface:
   - Emotional drivers (fear, frustration, desire)
   - Hidden motivations (status, control, relief)

# Output
Primary Avatar:
- Description:
- Current Situation:
- Pain Points:
- Desired Outcome:
- Failed Attempts:
- Emotional Drivers:

# Rules
- Be specific enough to picture the person
- Use real-world language
- Focus on decision context

# Avoid
- Broad demographics
- Vague descriptions
Read the full skill on GitHub

Details

Skill name
avatar-extraction
Path
skills/foundations/avatar-extraction/SKILL.md
Repo updated
26 March 2026

FAQ

What does the Avatar Extraction skill do?

Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".

How do I install the Avatar Extraction skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add realkimbarrett/advertising-skills --skill avatar-extraction. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Avatar Extraction popular?

It lives in realkimbarrett/advertising-skills, which has 769 GitHub stars and 68 forks, and is included in 1 curated skill list.

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