Reddit Voc

Reddit voice-of-customer research for DTC brands and creative agencies. Give it a product/category plus 1-2 subreddits and it searches Reddit for the threads where people actually discuss the problem, pulls the posts and comments, and synthesizes everything into one polished dark HTML dashboard: ranked pain points, desires, objections, a swipe file of liftable phrases, and a hero section of 8-10 ready-to-test ad angles. Use when the user wants customer language, ad angles, VOC research, or "what are people saying on Reddit about X" for ad copy. Triggers: reddit voc, voice of customer, ad angle

17 stars 6 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add mikefutia/reddit-research-agent --skill reddit-voc

Manual install

git clone --depth 1 https://github.com/mikefutia/reddit-research-agent.git /tmp/reddit-research-agent
mkdir -p ~/.claude/skills
cp -r /tmp/reddit-research-agent/. ~/.claude/skills/reddit-voc

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Reddit VOC → Ad-Angle Dashboard

Turn real Reddit discussion into a command-center dashboard of customer language
and ready-to-test ad angles. Built for SCALE AI (DTC brands + creative agencies).

The pipeline is deliberately split: a **thin Python fetch layer** that only
fetches and dumps raw JSON, and a **synthesis step** (you, reading that JSON)
that does all the thinking. Don't push analysis into the script; don't rigidly
parse in synthesis — read the JSON and judge.

## Inputs

- **topic** — the product/category, e.g. `collagen`
- **subreddits** — 1-2 subreddit names, case-sensitive, no `r/`
  (e.g. `Supplements SkincareAddiction`)
- optional: `--threads` (default 8), `--sort` (default `relevance`),
  `--timeframe` (default `year`)

## Cost

1 search credit per subreddit + 1 per thread. Default run ≈ 2 + 8 = **10 credits**.
The free 100 credits ≈ 10 runs. Tell the user the estimate before a big run.

## Step 1 — Check the API key

The fetch script reads the key from `scrapecreators-key.txt` (project root) or the
`SCRAPECREATORS_API_KEY` env var. **Never print, echo, or paste the key into any
file or message.** If `scrapecreators-key.txt` is missing, ask the user to create
it: `echo 'YOUR_KEY' > scrapecreators-key.txt` (it's gitignored). Get a key at
https://scrapecreators.com (free 100 credits).

## Step 2 — Fetch (thin layer)

Run the script from the project root. Example for the collagen demo:

Read the full skill on GitHub

Details

Skill name: reddit-voc
Repository: mikefutia/reddit-research-agent
Repo updated: 23 June 2026

FAQ

What does the Reddit Voc skill do?

How do I install the Reddit Voc skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add mikefutia/reddit-research-agent --skill reddit-voc. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Reddit Voc popular?

It lives in mikefutia/reddit-research-agent, which has 17 GitHub stars and 6 forks.

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