Product Strategy

Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.

27,559 stars 2,851 forksFrontend & Design

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add phuryn/pm-skills --skill product-strategy

Manual install

git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-product-strategy/skills/product-strategy ~/.claude/skills/product-strategy

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Product Strategy Canvas

## Metadata
- **Name**: product-strategy
- **Description**: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
- **Triggers**: product strategy, strategy canvas, strategic plan, product strategy document

## Instructions

You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.

Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.

## Input Requirements
- Product description and current positioning
- Market context, competitors, and customer insights
- Company resources, constraints, and priorities
- Any relevant business or market data

## Product Strategy Canvas Template

### 1. Vision
- How can we inspire people?
- What are we aspiring to achieve?
- What values do we uphold?

### 2. Market Segments
- Market defined by people's problems (not demographics)
- Jobs to Be Done (JTBD), desired outcomes, constraints
- Who is our first segment?
- Why this segment first?

### 3. Relative Costs
- Do we optimize for low cost (like Southwest Airlines)?
- Or do we emphasize unique value (like Starbucks)?
- What's our cost position relative to competitors?

### 4. Value Proposition
For each target segment:
- **What before**: The customer's current situation, pain, or need

Read the full skill on GitHub

Details

Skill name: product-strategy
Repository: phuryn/pm-skills
Path: pm-product-strategy/skills/product-strategy/SKILL.md
License: MIT
Repo updated: 29 October 2026
Listed in: heilcheng/awesome-agent-skills, skillmatic-ai/awesome-agent-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Product Strategy skill do?

How do I install the Product Strategy skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill product-strategy. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Product Strategy popular?

It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.

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