Meta Ads

Use when creating, launching, monitoring, or troubleshooting Meta (Facebook/Instagram) ad campaigns through the Meta Ads MCP server (mcp.facebook.com/ads) or Meta's Ads CLI — campaigns, ad sets, creatives, ads, budgets, insights queries, location and radius targeting, ad copy in any language, and errors like "socket connection was closed", INTERNAL create failures, "app that is in development mode", "No permissions available" during token generation, or "prohibited from advertising".

14 starsMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add sepivip/meta-ads-skill --skill meta-ads

Manual install

git clone --depth 1 https://github.com/sepivip/meta-ads-skill.git /tmp/meta-ads-skill
mkdir -p ~/.claude/skills
cp -r /tmp/meta-ads-skill/. ~/.claude/skills/meta-ads

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Meta Ads (MCP-first)

## Overview

Core principle: **the Meta Ads MCP's tool contracts are NOT the Graph API you remember.** Parameter names, shapes, and field lists differ exactly where it breaks calls. Never write a call from memory — check [references/tool-contracts.md](references/tool-contracts.md) first, and when a VALIDATION error returns a "Supported fields are:" list, treat that list as the source of truth over anything you believed.

## When to use

- Launching a campaign end-to-end via MCP tools (`ads_create_campaign` → `ads_create_ad_set` → `ads_create_creative` → `ads_create_ad` → `ads_activate_entity`)
- Querying performance (`ads_get_ad_entities`, reports)
- Recovering from MCP/API errors mid-flight
- Setting up auth: official MCP (preferred, no developer app) vs Ads CLI / system-user token (headless fallback)
- NOT for: organic page posting, Instagram content management

## The launch pipeline (each step's landmine)

| Step | Tool | Landmine |
|---|---|---|
| 1. Account | `ads_get_ad_accounts` | Check `is_ads_mcp_enabled`, `is_queryable`, AND `has_payment_method` — creation without a payment method fails at delivery |
| 2. Page | `ads_get_ad_account_pages` | A Facebook Page is mandatory ad identity |
| 3. Images | `ads_creative_upload_image` | **URL-only** — cannot read local files. Local file? See troubleshooting §Images |

Read the full skill on GitHub

Details

Skill name: meta-ads
Repository: sepivip/meta-ads-skill
License: MIT
Repo updated: 2 October 2026

FAQ

What does the Meta Ads skill do?

How do I install the Meta Ads skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add sepivip/meta-ads-skill --skill meta-ads. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Meta Ads popular?

It lives in sepivip/meta-ads-skill, which has 14 GitHub stars and 0 forks.

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