Longform Copywriter

Write full long-form copy drafts in the distinct style of history's greatest direct-response copywriters. Use this skill whenever a user asks to write sales copy, sales letters, landing page copy, advertorials, direct mail, email sequences, VSL scripts, or any persuasive long-form content. Also trigger when users ask to "write like [famous copywriter]", want copy that "actually sells", or describe wanting copy with a "direct response" feel. Always use this skill before writing any long-form persuasive copy — do not attempt to write it without consulting this skill first.

12 stars 2 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add brandonuttley/direct-response-copywriting-skill --skill longform-copywriter

Manual install

git clone --depth 1 https://github.com/brandonuttley/direct-response-copywriting-skill.git /tmp/direct-response-copywriting-skill
mkdir -p ~/.claude/skills
cp -r /tmp/direct-response-copywriting-skill/. ~/.claude/skills/longform-copywriter

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Long-Form Copywriter Skill

This skill produces full long-form copy drafts modeled on seven of history's greatest direct-response
copywriters. Each writer has a distinct philosophy, structure, and voice fingerprint. Read this entire
file before writing a single word of copy.

---

## Step 1: Gather What You Need

Before selecting a style or writing anything, collect these inputs from the user. Ask if missing:

1. **Product or service** — What is being sold? Be specific. Features, mechanics, backstory.
2. **Target audience** — Who is the reader? Their fears, desires, current awareness of the problem.
3. **Desired action** — What should the reader do at the end? Buy, sign up, call, click?
4. **Preferred style** — Do they have a copywriter in mind, or should you recommend one?
5. **Format** — Sales letter, landing page, email, advertorial, VSL script, direct mail?

If the user hasn't specified a copywriter style, recommend one based on the product and audience
(see the Selection Guide below). Always explain your reasoning briefly.

---

## Step 2: Select the Right Style

Read the **Style Selection Guide** in `references/style-guide.md` to match product type and
audience to the right copywriter. The seven available styles are:

| # | Copywriter | Best For |
|---|---|---|
| 1 | **Eugene Schwartz** | Mass-market products; audiences unaware of the solution |
| 2 | **Gary Halbert** | Info products, newsletters, anything where story = trust |

Read the full skill on GitHub

Details

Skill name: longform-copywriter
Repository: brandonuttley/direct-response-copywriting-skill
License: MIT
Repo updated: 24 April 2026

FAQ

What does the Longform Copywriter skill do?

How do I install the Longform Copywriter skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add brandonuttley/direct-response-copywriting-skill --skill longform-copywriter. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Longform Copywriter popular?

It lives in brandonuttley/direct-response-copywriting-skill, which has 12 GitHub stars and 2 forks.

Related skills

Popia Compliance

VenusOne-Lee/popia-compliance

POPIA (South Africa's Protection of Personal Information Act) compliance and security audit skill for builders. Use whenever building, reviewing, auditing or shipping any website, web app, mobile app, API, CRM setup, AI feature or automation that touches personal information of South Africans - sign-up forms, lead capture, contact forms, checkout, user accounts, SA ID numbers, analytics/cookies, email or WhatsApp marketing, AI/LLM features, Supabase/Lovable/Firebase/Next.js/WordPress/Salesforce builds - and whenever the user mentions POPIA, POPI, PAIA, Information Regulator, Information Office

Marketing, Sales & Business

Loki Yan SEO

lynnzc/loki-yan-seo-skill

Use when diagnosing or executing Google SEO, international/cross-border sites, AIO, or GEO. Unofficial engine distilled from Loki Yan (@loki_yan_seo) public tweets. Not a generic SEO encyclopedia. Does not imitate his voice. Not affiliated or endorsed.

Marketing, Sales & Business

Meta Ads

sepivip/meta-ads-skill

Use when creating, launching, monitoring, or troubleshooting Meta (Facebook/Instagram) ad campaigns through the Meta Ads MCP server (mcp.facebook.com/ads) or Meta's Ads CLI — campaigns, ad sets, creatives, ads, budgets, insights queries, location and radius targeting, ad copy in any language, and errors like "socket connection was closed", INTERNAL create failures, "app that is in development mode", "No permissions available" during token generation, or "prohibited from advertising".

Marketing, Sales & Business

SEO Geo Kit

mlsss333/seo-geo-kit

Audit SEO + GEO complet d'un site web (code du repo + pages live), correction des problemes trouves, et redaction d'articles de blog optimises pour Google et pour les moteurs generatifs (ChatGPT, Claude, Perplexity, Google AI Overviews). Utilise ce skill des qu'on parle de SEO, GEO, AEO, referencement, audit de site, balises meta, sitemap, robots.txt, llms.txt, donnees structurees JSON-LD, Core Web Vitals, hreflang, canonical, maillage interne, mots-cles, contenu de blog, "pourquoi mon site n'est pas trouve", "etre cite par les IA", ou quand l'utilisateur demande un audit, une correction ou un

Marketing, Sales & Business

Entity SEO

saadsalmankhan/entity-seo-skill

Entity SEO for a person or brand. Maps every entity (person, brand, legal company, each product and service, ideas and slogans), writes down why each relationship exists, then reinforces those relationships everywhere (a multi-entity JSON-LD graph, entity pages, titles, profiles, articles, images, video) so search engines and AI assistants learn who built what and who works where. Split into actions (map, audit, site, reinforce, content, measure, report) sharing one entities.yaml; with no argument it picks the next step. Includes on-site SEO, GEO, AEO, local SEO, off-site authority, free Searc

Marketing, Sales & Business

Before You Build

bin1874/before-you-build-skill

Use before building or changing a product, feature, SaaS, AI app, side project, or startup idea to run a short demand, distribution, and failure-pattern reality check. Not for ordinary coding tasks where the decision to build is already clear.

Marketing, Sales & BusinessIn 1 list

Browse the most popular Claude skills, all marketing, sales & business skills, or write your own with the skills generator.