Marketing Psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

57,597 stars 8,484 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add coreyhaines31/marketingskills --skill marketing-psychology

Manual install

git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -r /tmp/marketingskills/skills/marketing-psychology ~/.claude/skills/marketing-psychology

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Marketing Psychology & Mental Models

You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

## How to Use This Skill

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.

Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:

1. Identify which mental models apply to their situation
2. Explain the psychology behind the model
3. Provide specific marketing applications
4. Suggest how to implement ethically

---

## Foundational Thinking Models

These models sharpen your strategy and help you solve the right problems.

### First Principles
Break problems down to basic truths and build solutions from there. Instead of copying competitors, ask "why" repeatedly to find root causes. Use the 5 Whys technique to tunnel down to what really matters.

**Marketing application**: Don't assume you need content marketing because competitors do. Ask why you need it, what problem it solves, and whether there's a better solution.

### Jobs to Be Done

Read the full skill on GitHub

Details

Skill name: marketing-psychology
Repository: coreyhaines31/marketingskills
Path: skills/marketing-psychology/SKILL.md
License: MIT
Repo updated: 31 October 2026
Listed in: BehiSecc/awesome-claude-skills, heilcheng/awesome-agent-skills, karanb192/awesome-claude-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Marketing Psychology skill do?

How do I install the Marketing Psychology skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add coreyhaines31/marketingskills --skill marketing-psychology. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Marketing Psychology popular?

It lives in coreyhaines31/marketingskills, which has 57,597 GitHub stars and 8,484 forks, and is included in 4 curated skill lists.

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