Instagram Marketing
Plan, draft, audit, and publish content for Instagram. Use when the user wants to write a caption with a first-125-char hook, plan a slide-by-slide carousel, reverse-engineer the hook from a viral Reel or carousel, size hashtags the 2026 way, remove AI tells from a caption, or plan a week of Reels and carousels. Instagram requires media on every post, so the skills write the caption and the user supplies the image or video; posts publish via the Publora API draft, upload, schedule flow.
Install
npx skills add sergebulaev/instagram-skills --skill instagram-marketinggit clone --depth 1 https://github.com/sergebulaev/instagram-skills.git /tmp/instagram-skills
mkdir -p ~/.claude/skills
cp -r /tmp/instagram-skills/. ~/.claude/skills/instagram-marketingPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Instagram Marketing Skills A bundle of 9 focused skills for Instagram content ops in 2026. Each skill is single-purpose, follows the draft then approval then publish pattern, and uses the [Publora API](https://publora.com/?utm_source=github&utm_medium=skill&utm_campaign=instagram-skills) for the media-required publish flow. ## When to use this bundle - **Writing a caption** (hook in the first 125 chars, body, CTA) -> use `ig-caption-writer` - **Planning a carousel** slide by slide (hook slide to payoff slide) -> use `ig-carousel-planner` - **Reverse-engineering the hook** from a viral Reel or carousel -> use `ig-hook-extractor` - **Sizing hashtags** (the 3-5 niche/mid/broad reality, not 30) -> use `ig-hashtag-strategist` - **Removing AI tells from a caption, or auditing it before posting** -> use `ig-humanizer` (rewrite plus `--mode audit`, which folds in the post-audit sub-tool) - **Planning a week** of Reels, carousels, and stories -> use `ig-content-planner` - **Adapting cross-platform content** (a LinkedIn post, blog, YouTube script, or X thread) into a native Instagram carousel or caption -> use `ig-repurposer` - **Auditing and rewriting the profile** (photo, NAME field, bio, link, highlights, first-9 grid, pinned posts) -> use `ig-profile-optimizer` - **Reading your niche and profile stats from real data** (scan a hashtag for what is working, pull follower/post stats for you or a competitor) -> use `ig-audience-insights` ## Core pattern
Details
- Skill name
instagram-marketing- Repository
- sergebulaev/instagram-skills
- License
- MIT
- Repo updated
- 28 October 2026
FAQ
What does the Instagram Marketing skill do?
Plan, draft, audit, and publish content for Instagram. Use when the user wants to write a caption with a first-125-char hook, plan a slide-by-slide carousel, reverse-engineer the hook from a viral Reel or carousel, size hashtags the 2026 way, remove AI tells from a caption, or plan a week of Reels and carousels. Instagram requires media on every post, so the skills write the caption and the user supplies the image or video; posts publish via the Publora API draft, upload, schedule flow.
How do I install the Instagram Marketing skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add sergebulaev/instagram-skills --skill instagram-marketing. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Instagram Marketing popular?
It lives in sergebulaev/instagram-skills, which has 682 GitHub stars and 153 forks.
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