Ecommerce Visual Copywriting

将商品资料、包装与资质、目标平台、目标人群和视觉参考转成可执行的电商视觉方案，包括转化策略、Campaign Style Lock、主图/详情页/Listing/A+ Storyboard、图内文案、设计说明、生图 Prompt、证据与合规审查。适用于淘宝、天猫、京东、拼多多、抖音小店、小红书、视频号/微信小店，以及 Amazon、Shopify、TikTok Shop、Temu、Shopee、Lazada；用户需要商品图、详情页、图内文案、设计师执行稿或跨境商品本地化时使用。不适用于纯短视频/直播话术、投放与店铺运营优化、需律师出具的最终法律结论（可做风险筛查）；不自动上架或发布。不得编造资质、数据、销量、评价、认证或功效；涉及当前平台规则或高风险合规结论时核验官方来源。

988 stars 106 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting

Manual install

git clone --depth 1 https://github.com/feichanggege/ecommerce-visual-copywriting-skill.git /tmp/ecommerce-visual-copywriting-skill
mkdir -p ~/.claude/skills
cp -r /tmp/ecommerce-visual-copywriting-skill/. ~/.claude/skills/ecommerce-visual-copywriting

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# 电商视觉策划与执行

把“原始商品资料”转成“可直接交给设计师或生图模型执行”的视觉方案。默认中文；用户要求英文或双语时切换语言，但不改变证据边界和合规边界。

## 运行原则

1. **自审过线才交付**：最终稿交付前必须完成 Step 6 的五维自审，五项**每项都要 ≥80 分**；任一项不到 80 就先重写，不得把未过线的稿当最终稿交出。自审在同一次回复内完成，不是暂停点，不能因“一次性”“不要中途确认”而省略；交付时附《自审记录》。
2. **证据与法律分别核对**：商品事实以用户提供的包装、参数、资质、检测、品牌资料为起点；适用法律的强制要求不可被资料或用户要求覆盖。事实有依据不等于允许用于广告，不能靠假设补齐产品事实。
3. **按任务路由**：只交付用户需要的层级，不强制走完整流程；不要为了“流程完整”重复追问已知信息。
4. **不把假设写成事实**：缺资料时标记“待确认”，不要补造销量、评价、证书、检测、专利、资质、功效、排名或平台规则。
5. **先统一视觉，再写细节**：同一套图必须先锁定产品身份、构图、色彩、光影、字体、背景和禁止漂移项。
6. **平台规则有时效性**：涉及当前尺寸、禁限词、类目政策、主图要求、资质或审核规则时，优先查官方最新来源；无法核验时明确标记“未核验”，不要凭旧规则下结论。
7. **高风险合规不做最终法律结论**：食品、保健品、医疗器械、健康护理、儿童用品等场景，按保守口径处理，并说明需要以目标市场法律、监管和平台最新规则为准。

## 执行模式

根据用户意图自动选择，不要机械暂停（自审不算暂停，任何模式都必须完成）。开工问卷（见 Step 0）不算检查点：偏好项选填、只发一轮，可按默认假设继续；商品名称缺失时仍须先解决命名，不把沉默或“跳过问卷”当成据图命名授权。

**统一格式**：任何模式输出完整方案或正式审查报告前，必须读取 `references/output-contracts.md`；标准模式的完整策略/分镜也适用。简短局部改词无需加载整份模板。

### A. 标准模式

适用于缺关键证据、方向不清，或用户明确要求“先策划/先分镜/确认后再做”。

1. 输出《视觉策略与证据账本》，一起列明缺口。
2. 再输出可支持的 Storyboard；缺资料的部分标为待定，不虚构分镜细节。
3. 商品名称的前置确认完成后，**只在 Storyboard 后停一次**，合并必要补证与方向确认；确认后直接进入执行稿和质量门，不再逐张确认。

### B. 一次性交付模式

商品名称已明确或用户已授权据图命名后，用户明确说“直接出完整方案”“一次性给我”“按你判断做完”“不用问”时，跳过开工问卷，直接完成策略、Storyboard、执行稿和质量门，仅展示层缺口用默认假设标注，产品事实不假设。仅因资料足够而判为本模式时，仍先走一次开工问卷（只问缺失维度），用户回复或跳过后一次完成，不做不必要的中途确认；自审仍必须完成。

### C. 审查/改稿模式

用户已经有主图、详情页、文案、Prompt 或设计稿时，不从零重做。先找出问题，再给最小必要修改：

- 转化逻辑问题
- 视觉层级问题
- 证据或合规问题
- 平台适配问题
- 文案与画面不一致
- 风格漂移

### D. 设计师交接模式

用户需要“给设计师开工”的执行稿时，直接使用 `references/output-contracts.md` 的结构化交付格式。

### 模式默认值（用户没有明确说时）

Read the full skill on GitHub

Details

Skill name: ecommerce-visual-copywriting
Repository: feichanggege/ecommerce-visual-copywriting-skill
License: MIT
Repo updated: 30 October 2026

FAQ

What does the Ecommerce Visual Copywriting skill do?

How do I install the Ecommerce Visual Copywriting skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add feichanggege/ecommerce-visual-copywriting-skill --skill ecommerce-visual-copywriting. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Ecommerce Visual Copywriting popular?

It lives in feichanggege/ecommerce-visual-copywriting-skill, which has 988 GitHub stars and 106 forks.

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