Gtm Strategy
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
Install
npx skills add phuryn/pm-skills --skill gtm-strategygit clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-go-to-market/skills/gtm-strategy ~/.claude/skills/gtm-strategyPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# GTM Strategy ## Overview Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning. ## When to Use - Planning a product launch - Creating a GTM plan from scratch - Defining a launch strategy for a new market - Developing product-to-market fit strategy - Preparing a product go-live roadmap ## How It Works ### Step 1: Gather Research Data The system will help you load and analyze early research about your product and target market. Provide: - Product description and key features - Target market segment details - Market research or validation data - Competitive landscape information - Any available customer interviews or survey data ### Step 2: Define Marketing Channels Evaluate which channels best reach your target audience: - Digital marketing channels (paid search, social media, display) - Content and inbound channels (blog, SEO, thought leadership) - Sales and outbound channels (direct outreach, partnerships) - Community and grassroots channels - Product-led and viral channels ### Step 3: Develop Messaging Create audience-specific messaging that resonates: - Core value proposition for target segment - Key differentiators and competitive advantages - Pain point validation and solution mapping - Proof points and social proof strategies - Channel-specific messaging variations ### Step 4: Define Success Metrics
Details
- Skill name
gtm-strategy- Repository
- phuryn/pm-skills
- Path
pm-go-to-market/skills/gtm-strategy/SKILL.md- License
- MIT
- Repo updated
- 29 October 2026
FAQ
What does the Gtm Strategy skill do?
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
How do I install the Gtm Strategy skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill gtm-strategy. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Gtm Strategy popular?
It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.
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