Google Ads Keyword Classifier

執行 Google Ads 關鍵字研究分類流程，將 Google Keyword Planner 匯出的關鍵字清單，分類為排除清單、競品詞、品牌詞、通用/品類詞、功能/痛點詞、比較/決策詞、資訊詞等類別，並透過 SERP 抽樣驗證分類準確性，輸出結構化分類清單供廣告群組規劃使用。當用戶提到「關鍵字分類」「Google Ads 關鍵字研究」「整理關鍵字清單」「Keyword Planner 分類」「廣告關鍵字整理」時必須觸發此 Skill。即使用戶只說「幫我整理這份關鍵字」並附上清單，也應觸發。

5 stars 1 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add geniushub-seo/google-ads-keyword-classifier --skill google-ads-keyword-classifier

Manual install

git clone --depth 1 https://github.com/geniushub-seo/google-ads-keyword-classifier.git /tmp/google-ads-keyword-classifier
mkdir -p ~/.claude/skills
cp -r /tmp/google-ads-keyword-classifier/. ~/.claude/skills/google-ads-keyword-classifier

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Google Ads 關鍵字分類 Skill

## 適用範圍

本 Skill 負責將 Google Keyword Planner 匯出的關鍵字清單進行分類，輸出結構化分類結果，供下一階段廣告群組規劃使用。

**不負責：** Match type 決策、廣告群組設定、出價策略。

---

## 輸入要求

開始前必須向用戶逐一確認以下資訊，**全部收集齊全才能開始分類**。

### 必填項目

1. **關鍵字清單**：來自 Google Keyword Planner 的匯出檔案（CSV / Excel / 貼上文字皆可）

2. **目標國家／地區**
   - 例如：台灣全島、香港、僅台北市、馬來西亞等
   - 用途：決定 SERP 驗證時使用哪個版本的 Google（google.com.tw / google.com.hk 等），以及判斷在地化關鍵字是否相關

3. **客戶品牌名稱**
   - 中文名、英文名、常見縮寫全部列出
   - 例如：萬智匯、GeniusHub、geniushub.cc
   - 用途：識別品牌詞

4. **主要商品／服務**
   - 具體描述客戶提供什麼，而不是籠統的行業名稱
   - 例如：「Google 廣告代操服務」而非「數位行銷」
   - 用途：判斷關鍵字相關性，決定是否納入分類

### 選填項目

5. **競品名稱**：已知競爭對手的品牌名稱、產品名稱
   - 若未提供，分類時仍會從 SERP 驗證中嘗試識別競品

6. **廣告投放目標地點**（若與目標國家不同）
   - 例如：公司在台北，但只服務台中以南的客戶
   - 用途：判斷含地名的關鍵字是否相關

如任何必填項目缺漏，先向用戶索取，確認齊全後才繼續。

---

## 分類流程

### Step 1：資料確認

確認清單欄位包含：關鍵字、每月搜尋量（平均）、競爭程度、出價區間（低標 / 高標）。

### Step 1b：前置篩選

分類前先做兩項過濾，移除不值得處理的關鍵字：

**絕對下限：搜尋量 < 10 → 直接剔除，不進入分類流程**
（搜尋量10以下在台灣市場屬統計誤差，任何行業皆適用）

**語言相關性過濾：**
- 與目標地區語言完全無關的字（如全歐語系字詞出現在台灣清單）→ 剔除
- 與客戶商品／服務明顯無關的字 → 剔除，備註原因

過濾完成後，計算剩餘清單的搜尋量四分位數，作為後續相對分層的基準：
- **高層**：前 25%（搜尋量最高的四分之一）
- **中層**：25–75%
- **低層**：後 25%（搜尋量最低的四分之一，但 ≥ 10）

### Step 2：分類執行

依照以下順序處理，**順序不可顛倒**（前面類別優先，已分類的字不重複歸入後面類別）：

#### 類別一：排除關鍵字（Negative Keywords）
包含明顯負面意圖的字，直接標記為排除，不投放。

常見特徵：
- 負評詞：黑店、詐騙、騙、投訴、爛、差評、踩雷
- 免費意圖：免費、破解、crack、free download
- 求職意圖：招聘、徵才、應徵、jobs
- 其他不相關意圖（依產業判斷）

#### 類別二：競品詞（Competitor Keywords）
包含競爭對手品牌名稱、產品名稱的關鍵字。

標記為競品詞，**不自動移入排除清單**，保留供日後品牌進攻型廣告使用。

#### 類別三：品牌詞（Branded Keywords）
包含客戶自身品牌名稱、產品名稱的關鍵字。

Read the full skill on GitHub

Details

Skill name: google-ads-keyword-classifier
Repository: geniushub-seo/google-ads-keyword-classifier
Repo updated: 9 June 2026

FAQ

What does the Google Ads Keyword Classifier skill do?

How do I install the Google Ads Keyword Classifier skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add geniushub-seo/google-ads-keyword-classifier --skill google-ads-keyword-classifier. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Google Ads Keyword Classifier popular?

It lives in geniushub-seo/google-ads-keyword-classifier, which has 5 GitHub stars and 1 forks.

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