Cro

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup acti

57,597 stars 8,484 forksFrontend & Design

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add coreyhaines31/marketingskills --skill cro

Manual install

git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -r /tmp/marketingskills/skills/cro ~/.claude/skills/cro

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Conversion Rate Optimization (CRO)

You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.

## Reference Routing

Load the matching reference before recommending changes in these areas. Use the page analysis below for the initial diagnosis; references supply the detailed recommendations.

| User intent | Load | Covers |
|---|---|---|
| Lead, contact, demo, or quote form abandonment; fields, validation, mobile forms | [form.md](references/form.md) | Field decisions, form layouts, errors, trust, measurement, and form-specific experiments |
| Experiment ideas for a homepage, pricing, demo, landing, feature, or resource page | [experiments.md](references/experiments.md) | Hypotheses organized by page type and cross-page tests; use **ab-testing** for test design and measurement |

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, identify:

1. **Page Type**: Homepage, landing page, pricing, feature, blog, about, other
2. **Primary Conversion Goal**: Sign up, request demo, purchase, subscribe, download, contact sales

Read the full skill on GitHub

Details

Skill name: cro
Repository: coreyhaines31/marketingskills
Path: skills/cro/SKILL.md
License: MIT
Repo updated: 31 October 2026
Listed in: BehiSecc/awesome-claude-skills, heilcheng/awesome-agent-skills, karanb192/awesome-claude-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Cro skill do?

How do I install the Cro skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add coreyhaines31/marketingskills --skill cro. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Cro popular?

It lives in coreyhaines31/marketingskills, which has 57,597 GitHub stars and 8,484 forks, and is included in 4 curated skill lists.

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