Competitors

When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'competitor teardown,' 'audit our competitor pages,' 'are our comparison pages out of date,' or 'competitive asset audit.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and

57,597 stars 8,484 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add coreyhaines31/marketingskills --skill competitors

Manual install

git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
mkdir -p ~/.claude/skills
cp -r /tmp/marketingskills/skills/competitors ~/.claude/skills/competitors

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

**Never guess the competitor.** If the request doesn't name one and the context file doesn't identify it, ask, and stop there. Don't draft a polished page around the most likely candidate.

Before creating competitor pages, understand:

1. **Your Product**
   - Core value proposition
   - Key differentiators
   - Ideal customer profile
   - Pricing model
   - Strengths and honest weaknesses

2. **Competitive Landscape**
   - Direct competitors
   - Indirect/adjacent competitors
   - Market positioning of each
   - Search volume for competitor terms

3. **Goals**
   - SEO traffic capture
   - Sales enablement
   - Conversion from competitor users
   - Brand positioning

---

## Core Principles

### 1. Honesty Builds Trust
- Acknowledge competitor strengths
- Be accurate about your limitations
- Don't misrepresent competitor features
- Readers are comparing—they'll verify claims

Read the full skill on GitHub

Details

Skill name: competitors
Repository: coreyhaines31/marketingskills
Path: skills/competitors/SKILL.md
License: MIT
Repo updated: 31 October 2026
Listed in: BehiSecc/awesome-claude-skills, heilcheng/awesome-agent-skills, karanb192/awesome-claude-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Competitors skill do?

How do I install the Competitors skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add coreyhaines31/marketingskills --skill competitors. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Competitors popular?

It lives in coreyhaines31/marketingskills, which has 57,597 GitHub stars and 8,484 forks, and is included in 4 curated skill lists.

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