Brainstorm Experiments New

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

27,559 stars 2,851 forksTesting & QA

Install

skills CLI (Claude Code, Cursor, Codex and more)
npx skills add phuryn/pm-skills --skill brainstorm-experiments-new
Manual install
git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p ~/.claude/skills
cp -r /tmp/pm-skills/pm-product-discovery/skills/brainstorm-experiments-new ~/.claude/skills/brainstorm-experiments-new

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

## Design Lean Startup Experiments (New Product)

Create XYZ hypotheses and design pretotype experiments to validate a new product concept with minimal effort.

### Context

You are helping validate a new product concept: **$ARGUMENTS** using lean startup methodology.

If the user provides files (market research, landing page mockups), read them first.

### Instructions

1. **Create an XYZ Hypothesis** in the form: "At least X% of Y will do Z"
   - **X%**: The percentage of the target market expected to engage
   - **Y**: The specific target market (e.g., "mid-size luxury sedan buyers")
   - **Z**: How they will engage with the product

2. **Suggest 2-3 pretotype experiments** to test the hypothesis with minimal effort. Consider:
   - **Landing Page**: Test interest by measuring sign-ups or clicks
   - **Explainer Video**: Test understanding and appeal through engagement metrics
   - **Email Campaign**: Test demand through response and click-through rates
   - **Pre-Order / Waitlist**: Test willingness to pay through skin-in-the-game commitment
   - **Concierge / Manual MVP**: Deliver the service manually to test value

3. **Key principles** (Alberto Savoia, *The Right It*):
   - **Skin-in-the-Game**: Test willingness to pay — not just interest. Real commitment (time, money, reputation) is the only reliable signal.
Read the full skill on GitHub

Details

Skill name
brainstorm-experiments-new
Path
pm-product-discovery/skills/brainstorm-experiments-new/SKILL.md
License
MIT
Repo updated
29 October 2026

FAQ

What does the Brainstorm Experiments New skill do?

Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.

How do I install the Brainstorm Experiments New skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add phuryn/pm-skills --skill brainstorm-experiments-new. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Brainstorm Experiments New popular?

It lives in phuryn/pm-skills, which has 27,559 GitHub stars and 2,851 forks, and is included in 3 curated skill lists.

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