Similarweb Shopper Intelligence

# Similarweb Shopper Intelligence Skill

This skill equips GenPark AI agents with the ability to harness Similarweb Shopper Intelligence (Amazon IQ) concepts to analyze consumer behavior, track marketplace sales, and optimize e-commerce strategies.

## Core Capabilities

1. **Sales Performance Tracking**:
   - Access estimated product views, units sold, and revenue at the category, brand, and product (ASIN) levels.
   - Validate product ideas and measure market size.

2. **Shopper Behavior Analysis**:
   - Understand how customers shop on Amazon.
   - Analyze cross-shopping behavior, loyalty, retention, and branded vs. non-branded search activities.

3. **Competitive Benchmarking**:
   - Compare brand performance against direct competitors.
   - Identify strengths, weaknesses, and market share opportunities.

4. **Search Optimization**:
   - Identify top-performing keywords.
   - Analyze paid vs. organic search strategies to improve visibility and ROI on ad spend.

## Usage Guide

### Market Analysis Agent
Use this skill when needing to validate market size on Amazon or understand category trends. The agent can synthesize weekly updates to identify seasonal peaks and valleys.

### Competitive Tracking
For tracking competitors, the skill allows analyzing child ASIN-level data, including pricing, ratings, and reviews, providing deep intelligence on competitor strategies.

### Search and SEO