Positioning Workshop

Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.

7,800 stars 940 forksSecurity

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add deanpeters/Product-Manager-Skills --skill positioning-workshop

Manual install

git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git /tmp/Product-Manager-Skills
mkdir -p ~/.claude/skills
cp -r /tmp/Product-Manager-Skills/skills/positioning-workshop ~/.claude/skills/positioning-workshop

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

## Purpose
Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you differ from alternatives.

This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices.

## Input

**Works best with:** The product (or feature) whose positioning feels fuzzy.
**Also useful:** Current messaging, who you think the customer is, competitors, and where positioning breaks down today (sales calls, website, launch).

Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line — counts as answers already given. Use it and skip whatever it covers; don't re-ask.

**Arriving empty-handed? That works too.** The workshop opens by asking about your target customer and proceeds one question at a time.

**Example invocation:** `Run a positioning workshop for our API monitoring tool — we keep getting compared to Datadog and losing.`

## Key Concepts

### The Positioning Workshop Flow
An interactive discovery process that:

Read the full skill on GitHub

Details

Skill name: positioning-workshop
Repository: deanpeters/Product-Manager-Skills
Path: skills/positioning-workshop/SKILL.md
Repo updated: 16 October 2026
Listed in: BehiSecc/awesome-claude-skills, heilcheng/awesome-agent-skills, VoltAgent/awesome-agent-skills

FAQ

What does the Positioning Workshop skill do?

Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.

How do I install the Positioning Workshop skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add deanpeters/Product-Manager-Skills --skill positioning-workshop. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Positioning Workshop popular?

It lives in deanpeters/Product-Manager-Skills, which has 7,800 GitHub stars and 940 forks, and is included in 3 curated skill lists.

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