Pitchcraft

Structured persuasion for tech leads, PMs, and founders—not activity logs. Five scenarios (kickoff, status update, wrap-up, investor pitch, solution selling) on one 5-part framework (Hook→Context→Proposal→Evidence→Ask). AI prompts for missing materials and audience context; pre-submit checklist. Claude Code plugin; Cursor, Codex, and chat via prompts.

201 stars 19 forksAI, LLMs & Agents

Install

skills CLI (Claude Code, Cursor, Codex and more)
npx skills add moshuying/pitchcraft --skill pitchcraft
Manual install
git clone --depth 1 https://github.com/moshuying/pitchcraft.git /tmp/pitchcraft
mkdir -p ~/.claude/skills
cp -r /tmp/pitchcraft/. ~/.claude/skills/pitchcraft

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

**Languages:** English (this file) · 简体中文 → `SKILL.zh-CN.md`

# Persuasive briefings · Workflow

## Essence

This is not report writing—it is **persuasion**. In every scenario you do the same thing:

> In limited time, help a specific audience understand context, trust your judgment, and provide the support you need.

## Users & scenarios

| Role | Scenarios | Audience |
|---|---|---|
| Tech lead / engineering manager | Kickoff, milestone review, wrap-up | Business leaders, CTO, PMO |
| PM / product lead | Quarterly review, annual summary, requirements review | Director, VP |
| Founder / business owner | Investor pitch | Investors, partners |
| Pre-sales / solutions | Solution selling | Customer execs, technical evaluators |

---

## Core: 5-part persuasion framework

All briefing types share one backbone; section emphasis differs.

```
Part 1 · Hook
  → Why should they keep listening?
  → Opportunity / pain / urgency

Part 2 · Context
  → What is the situation?
  → What we have done and what we have

Part 3 · Proposal
  → What we will do / did?
  → Scope, path, pace

Part 4 · Evidence
  → Why we can succeed / succeeded?
  → Data, moat, team, cases

Part 5 · Ask
  → What do we need from them?
  → Decision / resources / partnership / investment
```

---

## Briefing types & templates

Each type is an instance of the 5-part framework.

### Project kickoff

**Goal:** Get leadership to approve start and allocate people and budget.

| Part | Section | Focus |
|---|---|---|
Read the full skill on GitHub

Details

Skill name
pitchcraft
Repository
moshuying/pitchcraft
License
Apache-2.0
Repo updated
29 June 2026

FAQ

What does the Pitchcraft skill do?

Structured persuasion for tech leads, PMs, and founders—not activity logs. Five scenarios (kickoff, status update, wrap-up, investor pitch, solution selling) on one 5-part framework (Hook→Context→Proposal→Evidence→Ask). AI prompts for missing materials and audience context; pre-submit checklist. Claude Code plugin; Cursor, Codex, and chat via prompts.

How do I install the Pitchcraft skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add moshuying/pitchcraft --skill pitchcraft. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Pitchcraft popular?

It lives in moshuying/pitchcraft, which has 201 GitHub stars and 19 forks.

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