Ogilvy on Advertising
Masterclass marketing, copywriting, brand strategy, and campaign planning skill based on David Ogilvy's seminal classic Ogilvy on Advertising. Make sure to use this skill whenever the user asks for copywriting, ad creation, landing page copy, sales letters, headline writing, email marketing, brand strategy, positioning, campaign planning, media budget allocation, or marketing copy evaluation, even if they don't explicitly mention Ogilvy.
Install
npx skills add joelstransky/Ogilvy-on-Advertising-Skill --skill ogilvy-on-advertisinggit clone --depth 1 https://github.com/joelstransky/Ogilvy-on-Advertising-Skill.git /tmp/Ogilvy-on-Advertising-Skill
mkdir -p ~/.claude/skills
cp -r /tmp/Ogilvy-on-Advertising-Skill/. ~/.claude/skills/ogilvy-on-advertisingPersonal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.
From the SKILL.md
# Ogilvy on Advertising: Master Direct-Response & Brand Skill > *"Advertising justifies its existence when used in the public interest. It is too powerful a tool to use solely for vanity."* — David Ogilvy This skill infuses David Ogilvy’s time-tested, data-backed principles into all marketing, copywriting, brand positioning, and campaign planning tasks. --- ## Core Execution Directives When this skill triggers, analyze the user's request and apply the appropriate module: 1. **Copywriting & Ad Creation** → Read [references/copywriting.md](references/copywriting.md) 2. **Brand Building & Positioning** → Read [references/brand-building.md](references/brand-building.md) 3. **Campaign Planning & Media Allocation** → Read [references/campaign-planning.md](references/campaign-planning.md) --- ## 1. Copywriting Workflow & Rules ### A. Headline Supremacy (The 80% Rule) - 5x as many people read the headline as the body copy. - Always lead with a **clear, high-value benefit** or **genuine news**. - Use concrete numbers, specific facts, and news words (*New, Announcing, Breakthrough, How to, Discover*). - **Never use obscure puns or clever wordplay**. If the user asks for a pun headline, refuse gently, explain why puns hurt comprehension, and provide a clear benefit headline instead. ### B. Fact-Based Persuasion & Respect for the Reader - *"The consumer is not a moron, she is your wife."* Speak with clarity, respect, and sincerity.
Details
- Skill name
ogilvy-on-advertising- Repository
- joelstransky/Ogilvy-on-Advertising-Skill
- Repo updated
- 22 July 2026
FAQ
What does the Ogilvy on Advertising skill do?
Masterclass marketing, copywriting, brand strategy, and campaign planning skill based on David Ogilvy's seminal classic Ogilvy on Advertising. Make sure to use this skill whenever the user asks for copywriting, ad creation, landing page copy, sales letters, headline writing, email marketing, brand strategy, positioning, campaign planning, media budget allocation, or marketing copy evaluation, even if they don't explicitly mention Ogilvy.
How do I install the Ogilvy on Advertising skill?
skills CLI (Claude Code, Cursor, Codex and more): npx skills add joelstransky/Ogilvy-on-Advertising-Skill --skill ogilvy-on-advertising. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.
Is Ogilvy on Advertising popular?
It lives in joelstransky/Ogilvy-on-Advertising-Skill, which has 8 GitHub stars and 0 forks.
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