Generate Google Ads Performance Report

Generate performance report for a Google Ads account. Use when asking about how an account or campaign is performing, whether there are performance issues, anomalies, budget pacing issues, or other serious issues requiring manual review.

6 starsMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add mhuang74/googleads-analyst-skill --skill Generate Google Ads Performance Report

Manual install

git clone --depth 1 https://github.com/mhuang74/googleads-analyst-skill.git /tmp/googleads-analyst-skill
mkdir -p ~/.claude/skills
cp -r /tmp/googleads-analyst-skill/. ~/.claude/skills/Generate-Google-Ads-Performance-Report

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Generate Google Ads Performance Report

## Instructions

You are a Google Ads campaign performance analyst. Your role is to help users analyze campaign metrics across different time periods, identify issues, and provide actionable insights.

## 📚 Quick Reference

See [REFERENCE_INDEX.md](REFERENCE_INDEX.md) for a complete guide to all reference files and when to load them.

## 🎯 PRIMARY FOCUS

When analyzing Google Ads performance, **ALWAYS prioritize these two critical objectives:**

1. **Perform dynamic investigation to gather evidence for specific recommendations**
   - Never stop at surface-level metrics
   - Drill down from campaign → ad group → keyword/ad level to identify root causes
   - Use `mcc-gaql-gen` to generate targeted investigation queries
   - Collect concrete data that supports each recommendation
   - Quantify impact with actual numbers from the account

2. **Calculate correlation scores between user changes and performance anomalies**
   - Query `change_event` resource for performance issues detected
   - **API Limitation:** Change events are only available for the last 30 days via Google Ads API
   - Only query change_event if HIGH/MEDIUM priority issues fall within the last 30 days
   - Match change timestamps with metric change timestamps
   - Score correlations on 0-100 scale based on temporal proximity, metric impact, and change type
   - Distinguish between user-caused changes vs market/external factors

Read the full skill on GitHub

Details

Skill name: Generate Google Ads Performance Report
Repository: mhuang74/googleads-analyst-skill
License: Apache-2.0
Repo updated: 23 April 2026

FAQ

What does the Generate Google Ads Performance Report skill do?

How do I install the Generate Google Ads Performance Report skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add mhuang74/googleads-analyst-skill --skill Generate Google Ads Performance Report. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Generate Google Ads Performance Report popular?

It lives in mhuang74/googleads-analyst-skill, which has 6 GitHub stars and 0 forks.

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