Email Marketing Bible

Email marketing operating manual for AI agents, with hard send-safety gates. Use when someone plans, writes, designs, audits or sends an email campaign, newsletter, welcome series, abandoned-cart, post-purchase or win-back flow; builds a list or segment; drives Klaviyo, Mailchimp, Brevo, Kit or any ESP through MCP, an API or a connector; asks to warm up my domain, migrate from Klaviyo, Mailchimp or Brevo, or why am I in spam (bounces, complaints, DMARC, falling opens); checks GDPR, CAN-SPAM, CASL, PECR or Spam Act rules; wants email copy that does not sound like AI; picks an ESP; or needs benc

359 stars 43 forksProductivity & Notes

Install

skills CLI (Claude Code, Cursor, Codex and more)
npx skills add CosmoBlk/email-marketing-bible --skill email-marketing-bible
Manual install
git clone --depth 1 https://github.com/CosmoBlk/email-marketing-bible.git /tmp/email-marketing-bible
mkdir -p ~/.claude/skills
cp -r /tmp/email-marketing-bible/. ~/.claude/skills/email-marketing-bible

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Email Marketing Bible

By George Hartley, co-founder of [Nitrosend](https://nitrosend.com). Disclosure: Nitrosend is one of the platforms compared in references/platforms.md.

> v2.8.2, 13 Oct 2026. Distilled from the EMB (19 chapters, research across 900+ sources), from running SmartrMail (~12K customers, 6B emails, sold 2022) and field notes from running an ESP through agents.
> Rules and gates are here; detail is in `references/`, named by the router (§2). If `references/` is missing, fetch https://emailmarketingskill.com/llms.txt and use its URLs verbatim (Claude's fetch refuses assembled URLs); if refused, have the user paste that URL. Offline, name the chapter and never invent the figure.

## 0. Operating rules and the send gate

Every segment, draft, campaign, flow or staged send on a real ESP is live. **Hard gates, never skip:**
- **No send or schedule to more than one recipient until the human types "send it" in this conversation, after seeing the audience, count and content in the packet below.** Tests to the human's own seed addresses (up to five, named at session start) are part of composing. Any other single-recipient send needs an explicit yes.
Read the full skill on GitHub

Details

Skill name
email-marketing-bible
License
MIT
Repo updated
13 October 2026

FAQ

What does the Email Marketing Bible skill do?

Email marketing operating manual for AI agents, with hard send-safety gates. Use when someone plans, writes, designs, audits or sends an email campaign, newsletter, welcome series, abandoned-cart, post-purchase or win-back flow; builds a list or segment; drives Klaviyo, Mailchimp, Brevo, Kit or any ESP through MCP, an API or a connector; asks to warm up my domain, migrate from Klaviyo, Mailchimp or Brevo, or why am I in spam (bounces, complaints, DMARC, falling opens); checks GDPR, CAN-SPAM, CASL, PECR or Spam Act rules; wants email copy that does not sound like AI; picks an ESP; or needs benc

How do I install the Email Marketing Bible skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add CosmoBlk/email-marketing-bible --skill email-marketing-bible. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Email Marketing Bible popular?

It lives in CosmoBlk/email-marketing-bible, which has 359 GitHub stars and 43 forks, and is included in 1 curated skill list.

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