Ecommerce Visual Planning

电商主图与详情页视觉策划 Skill。先判断转化驱动力并锁定视觉风格，按驱动力分配主图任务和详情页模块，经两道确认门后交付画面描述、图内文案、设计说明和生图 Prompt，最后做五维独立自审与合规风险清单。适用于淘宝、天猫、京东、拼多多、抖音小店的商品主图、详情页、卖点提炼、图内文案、视觉脚本、生图 Prompt 和广告法风险自查。触发词：主图、详情页、电商视觉、卖点提炼、视觉脚本、图内文案、点击率、转化率、生图 Prompt、广告法、合规自查、设计执行稿。不用于：出具法律意见或替代平台审核、编造检测报告/专利/批准文号/销量/评价、为无资质产品制造功效背书、自动上架发布、与视觉落图无关的营销长文。

15 stars 1 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add forest-USTC/ecommerce-visual-planning-skill --skill ecommerce-visual-planning

Manual install

git clone --depth 1 https://github.com/forest-USTC/ecommerce-visual-planning-skill.git /tmp/ecommerce-visual-planning-skill
mkdir -p ~/.claude/skills
cp -r /tmp/ecommerce-visual-planning-skill/. ~/.claude/skills/ecommerce-visual-planning

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# 电商视觉策划与执行 SOP

## 语言规则

默认中文输出。用户明确要求 English / 英文 / 双语时切换。英文版见 `SKILL.en.md`，运行时仍以本文件为默认入口。

## 什么时候用

用户要做商品主图、详情页、卖点视觉化、图内文案、生图 Prompt 或广告法自查时。

典型触发：

- "帮我做一套主图和详情页"
- "这个产品怎么提炼卖点"
- "先给我 storyboard，方向对了再写文案"
- "设计师要开工，给画面 + 文案 + 设计说明"
- "帮我看看这套详情页有没有广告法风险"

**不要用于：**

- 出具最终法律意见，或替代律师、平台审核的结论
- 编造检测报告、专利、批准文号、销量、评价、认证、品牌背书
- 为医疗、药品、保健食品、医疗器械制造未经资质支持的功效表述
- 自动上架、自动投放、自动对外发布
- 与视觉落图无关的营销长文

## 核心原则

1. **策划先行**。未判断转化驱动力前，不进入画面设计。
2. **主图和详情页目标不同**。主图打点击率，详情页打转化率。用错逻辑等于白做。
3. **驱动力决定结构**。不同驱动力的主图任务分配和详情页模块不一样，不套固定模板。
4. **先骨架后文案**。方向未确认前不做重执行。
5. **合规按法律基线判断，平台规则叠加其上**。命中即标注，不用高分抵消。
6. **五维独立自审**。任一维低于 80 分，只重写该维；每条扣分必须指到具体位置。

## 工作流

```
Step 1  收集信息，标注缺失          ──┐
Step 2  判断转化驱动力 + 锁定风格      │
Step 3  输出《视觉策划案》→ 门 1 暂停 ─┤ 策划
Step 4  输出《Storyboard》 → 门 2 暂停 ┘
Step 5  逐图执行输出                 ──┐
Step 6  五维独立自审 + 合规清单        │ 执行
Step 7  交付 + 风险提示              ──┘
```

## 不可跳过的硬约束

用户可以要求跳过确认门。**跳门只跳过「等待用户回复」这个动作，不跳过任何约束。**

即使用户说了「按你判断直接出终稿」「先跳过确认环节」，以下六条仍然全部生效，缺一条即为未执行：

| # | 约束 | 出处 |
|---|---|---|
| 1 | 先判断转化驱动力，再进入画面设计 | Step 2 |
| 2 | 风格锁五项齐全 | Step 2 |
| 3 | 每张主图回答驱动力表指定的那个问题 | Step 4 |
| 4 | 各驱动力的 KV 专项禁令（如理性驱动型 KV1 单参数） | Step 4 |
| 5 | 5 张图不回答同一个问题 | Step 4 |
| 6 | 五维自审 + 合规风险清单 | Step 6–7 |

> 跳门时的正确做法：把策划案和 Storyboard **照常输出**，只是不停下来等确认，直接接着往下走。
>
> **错误做法：跳过 Step 3–4 的内容本身，直接从 Step 1 跳到 Step 5 出文案。** 这样做会同时丢掉任务分配、单参数约束和去重核对，产出必然是卖点堆砌加信息重复。

### 用户指定产出物时

用户常直接点名要某一样东西：「直接给我主图文案」「只要 storyboard」「给我生图 Prompt 就行」。

Read the full skill on GitHub

Details

Skill name: ecommerce-visual-planning
Repository: forest-USTC/ecommerce-visual-planning-skill
License: MIT
Repo updated: 1 August 2026

FAQ

What does the Ecommerce Visual Planning skill do?

How do I install the Ecommerce Visual Planning skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add forest-USTC/ecommerce-visual-planning-skill --skill ecommerce-visual-planning. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Ecommerce Visual Planning popular?

It lives in forest-USTC/ecommerce-visual-planning-skill, which has 15 GitHub stars and 1 forks.

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