Disciplined Entrepreneurship

Guide users through Bill Aulet's 24-step Disciplined Entrepreneurship framework to validate and develop business ideas. Use when users want to validate a new business idea, work through the DE framework systematically, complete specific DE steps (market segmentation, beachhead selection, persona creation, value proposition, TAM calculations, competitive positioning, unit economics), or bootstrap a startup idea with structured methodology. Triggers include phrases like "validate my idea", "help me with market segmentation", "define my beachhead", "create a persona", "quantify my value propositi

7 starsMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add mslavov/disciplined-entrepreneurship --skill disciplined-entrepreneurship

Manual install

git clone --depth 1 https://github.com/mslavov/disciplined-entrepreneurship.git /tmp/disciplined-entrepreneurship
mkdir -p ~/.claude/skills
cp -r /tmp/disciplined-entrepreneurship/. ~/.claude/skills/disciplined-entrepreneurship

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Disciplined Entrepreneurship Skill

Guide users through the 24-step Disciplined Entrepreneurship (DE) framework by Bill Aulet.

## Workflow

### 1. Setup Phase

On first interaction, ask:
1. **Output location**: "Where should I save your DE deliverables? (e.g., `/home/claude/my-startup/de-outputs`)"
2. **Starting point**: Are they starting fresh, continuing from a specific step, or working on a particular step?
3. **Business context**: Brief description of the idea/technology/problem they're exploring

Create the output directory structure:
```
{output_dir}/
├── progress.md          # Tracks completed steps and key decisions
├── step-01-segmentation.md
├── step-02-beachhead.md
├── step-03-end-user.md
├── ...
└── step-24-product-plan.md
```

### 2. Step Execution

For each step:

1. **Explain** the step's purpose, key questions, and deliverables (load `references/24-steps-reference.md` for details)
2. **Ask questions** to gather input - be conversational, not overwhelming
3. **Draft** the deliverable using templates from `references/templates-and-worksheets.md`
4. **Save** the completed step to the output directory
5. **Update** progress.md with completion status and key decisions
6. **Check** if iteration on previous steps is needed (see `references/step-dependencies.md`)

### 3. AI-Assisted Best Practices

Follow guidance in `references/ai-assisted-workflow.md`:
- AI accelerates work BETWEEN customer conversations, not replaces them

Read the full skill on GitHub

Details

Skill name: disciplined-entrepreneurship
Repository: mslavov/disciplined-entrepreneurship
Repo updated: 6 January 2026

FAQ

What does the Disciplined Entrepreneurship skill do?

How do I install the Disciplined Entrepreneurship skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add mslavov/disciplined-entrepreneurship --skill disciplined-entrepreneurship. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Disciplined Entrepreneurship popular?

It lives in mslavov/disciplined-entrepreneurship, which has 7 GitHub stars and 0 forks.

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