Build Startup Brand

Turn a startup idea, product, URL, pitch, or existing visual identity into a distinctive startup brand system and a polished standalone HTML report. Use when Codex needs to create or refine startup positioning, a salient brand idea, brand promise, tagline, messaging, voice, creative territories, logo or symbol directions, color palette, typography, visual language, brand applications, or compact brand guidelines. Also use for startup rebrands and brand audits that should end with an actionable, openable brand identity report.

24 stars 1 forksFrontend & Design

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add Kappaemme-git/build-startup-brand --skill build-startup-brand

Manual install

git clone --depth 1 https://github.com/Kappaemme-git/build-startup-brand.git /tmp/build-startup-brand
mkdir -p ~/.claude/skills
cp -r /tmp/build-startup-brand/. ~/.claude/skills/build-startup-brand

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# Build Startup Brand

Turn strategy into three differentiated creative territories, then develop the selected territory into a usable brand system. Deliver the work in conversation and in a standalone HTML report the user can open in Codex.

## Language

- Always conduct the conversation, discovery questions, analysis, recommendations, creative territories, brand copy, and final report in English.
- Use English even when the user writes in another language or supplies non-English material.
- Translate relevant input into English before developing the brand. Preserve proper nouns, registered product names, URLs, and source quotations when accuracy requires it.
- Set `meta.language` to `en` in every report JSON.

## Read the right references

- Read [references/discovery-and-positioning.md](references/discovery-and-positioning.md) before discovery, research, positioning, or rebranding.
- Read [references/creative-territories.md](references/creative-territories.md) before generating, scoring, or selecting creative directions.
- Read [references/visual-and-verbal-system.md](references/visual-and-verbal-system.md) before developing the selected identity or generating visual assets.
- Read [references/report-schema.md](references/report-schema.md) before creating the JSON source or HTML report.

## Choose the mode

- `new-brand` — Build a brand for a new startup. Use by default.
- `rebrand` — Preserve valuable recognition while solving specific brand problems.

Read the full skill on GitHub

Details

Skill name: build-startup-brand
Repository: Kappaemme-git/build-startup-brand
License: MIT
Repo updated: 26 July 2026

FAQ

What does the Build Startup Brand skill do?

How do I install the Build Startup Brand skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add Kappaemme-git/build-startup-brand --skill build-startup-brand. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is Build Startup Brand popular?

It lives in Kappaemme-git/build-startup-brand, which has 24 GitHub stars and 1 forks.

Related skills

Dsh Plugin Dev

realchendahuang/dsh-skill

DeepSeek Harness (DSH) 插件、扩展与技能开发权威规范。当需要为 DSH 编写自定义工具 (Tool)、拦截钩子 (Hook)、UI 扩展、服务提供方或打包发布 DSH 插件时使用。提供官方 Cordis 微内核架构契约、执行流水线、隔离调试与质量校验 SOP。

Frontend & Design

UX Audit

EliaAlberti/ux-audit-skill

Run a heuristic UX audit of a customer journey from screenshots. Use when the user asks for a UX audit, heuristic evaluation, usability review, design teardown, or expert review of screens, mockups, or a flow, whether your own product or a competitor's. Evaluates against named frameworks (Nielsen, Shneiderman, Gerhardt-Powals, Bastien & Scapin, Hick/Fitts/Miller/Jakob/Peak-End, Fogg, Cialdini, Gestalt, Norman, Tognazzini, WCAG 2.1, content design heuristics) and produces severity-rated findings with heuristic citations, annotated screenshots, and a structured markdown report. Do not use for ge

Frontend & Design

Telegram Premium Emoji

Zulut30/premium-telegram-emoji

Select verified Telegram custom emoji by meaning, preserve a consistent visual style across a bot or application, and generate HTML with catalog IDs. Use when a Telegram project needs premium emoji or the user requests a palette from this catalog. Includes ordered multi-emoji compositions. Not for unrelated UI icons.

Frontend & Design

Webflow to React

dmenchaca/webflow-to-react

Converts a Webflow HTML export into a maintainable React app with TanStack Start (SSR, TanStack Router conventions) using an idiomatic React-first approach. Sets up Storybook early, builds UI primitive + page-section SOT components with variant stories before composing routes. Use when the user has a Webflow export (index.html + css/ + js/ + images/ + fonts/) and wants to migrate to React, when they mention TanStack Start, TanStack Router, SSR, Storybook, SOT components, "convert Webflow to React", or when a repo already contains a Webflow export at its root. Works in Cursor, Claude Code, GitH

Frontend & Design

UI Sift

Ciao1019/ui-sift

设计、实现、评审或打磨简洁且交互精致的前端页面与组件。提供项目画像、视觉判断、精选组件检索、官方 skills/MCP 与源码发现、多库集成和证据验收。适用于新页面、后台、AI 对话、文档工作台、参考还原和局部 UI 改善；纯后端、仅修复业务逻辑或机械改字时不使用。

Frontend & Design

Theme Factory Addon

patrickkrebs/theme-factory-addon

Expansion pack of 100 curated color and font themes for the theme-factory skill, organized into 14 categories spanning seven aesthetic families (Earthy, Feminine, Coastal, Bold, Boho, Vintage, Luxury), Iconic Brands (Facebook, Instagram, Tesla, Nike, McDonald's, Spotify, Google, Netflix, Coca-Cola), developer/editor/terminal themes (Dracula, Nord, Gruvbox, Tokyo Night, Catppuccin, Solarized, Monokai, One Dark, Synthwave 84), Master Painters (Rothko, Pollock, Picasso, Rembrandt, Van Gogh, Monet, Klimt, Vermeer, Hokusai, Matisse, Frida Kahlo, Mondrian), and Directors & Cinematographers (Spielber

Frontend & Design

Browse the most popular Claude skills, all frontend & design skills, or write your own with the skills generator.