Brand Discovery

# Brand Discovery

Use this skill to conduct a structured, adaptive brand identity interview.
The goal is a complete `90_SYNTHESIS.md` — a master brandbook the
organization can use to brief designers, writers, and external
collaborators.

The interview runs across multiple sessions. Capture answers to disk as you
go so that no elicited knowledge is lost when a conversation ends, and so a
later session can resume from where the last one stopped.

## When to Activate

- A brand is being created, repositioned, or needs a written identity reference to brief collaborators.
- Multiple sessions are expected — the conversation will span days or weeks.
- Multiple founders or stakeholders need individual interviews before a reconciliation pass.
- The user wants a structured, repeatable method rather than an ad-hoc chat.
- Existing brand documentation is scattered, implicit, or founder-dependent and needs to be made explicit.

## Session start protocol

On every activation, perform these steps **before** asking any interview
question:

1. **Check for prior progress.** Look for an existing set of module files
   and a `state.json` checkpoint in the project's brand-identity directory.
   If none exists, this is a fresh start — confirm the brand name,
   participants, and where to save the brand-identity files, then begin at
   the first module.
2. **Read the current module file** if one is in progress, and scan its Raw
   section for previously captured answers.