B2b Playbook

Turn B2B marketing work into evidence-aware outputs using market, positioning, demand, account-program, lifecycle, and tool-selection guidance. Use when the user needs a concrete plan, checklist, template, software shortlist, or next action; do not use for generic inspiration or legal advice.

186 stars 1 forksMarketing, Sales & Business

Install

skills CLI (Claude Code, Cursor, Codex and more)

npx skills add weilun88313/B2B-Playbook --skill b2b-playbook

Manual install

git clone --depth 1 https://github.com/weilun88313/B2B-Playbook.git /tmp/B2B-Playbook
mkdir -p ~/.claude/skills
cp -r /tmp/B2B-Playbook/. ~/.claude/skills/b2b-playbook

Personal skills live in ~/.claude/skills. Use .claude/skills in a project folder to share a skill with your team.

From the SKILL.md

# B2B Playbook

Produce a usable artifact or decision, not broad advice.

## Route the task

| Need | Read |
|---|---|
| Find a marketing domain or tactic | `playbooks/README.md` |
| Scope a domain or plan a not-yet-published tactic | The relevant domain `README.md` linked from `playbooks/README.md` |
| Idea discovery (candidate, three ingredients, three paths) | `playbooks/01-strategy-and-buyers/idea-discovery.md` |
| Idea validation (pain and pull) | `playbooks/01-strategy-and-buyers/idea-validation.md` |
| ICP or account qualification | `playbooks/01-strategy-and-buyers/icp.md` |
| Wedge / first niche / audience plus use case | `playbooks/01-strategy-and-buyers/wedge.md` then `templates/wedge.md` |
| Buying committee | `playbooks/01-strategy-and-buyers/buying-committee.md` |
| First ~10 customers (handmade, not scalable) | `playbooks/01-strategy-and-buyers/first-ten-customers.md` |
| Product-market fit (love, pay, pull) | `playbooks/01-strategy-and-buyers/product-market-fit.md` |
| Four Fits / market-product-channel-model | `playbooks/01-strategy-and-buyers/four-fits.md` |
| Positioning / so-what value / what to position | `playbooks/02-product-marketing/positioning.md` |
| Messaging / message hierarchy / value lines | `playbooks/02-product-marketing/messaging.md` then `templates/messaging.md` |
| Product launch / launch tier / not every feature | `playbooks/02-product-marketing/product-launch.md` then `templates/product-launch.md` |

Read the full skill on GitHub

Details

Skill name: b2b-playbook
Repository: weilun88313/B2B-Playbook
Repo updated: 12 September 2026

FAQ

What does the B2b Playbook skill do?

How do I install the B2b Playbook skill?

skills CLI (Claude Code, Cursor, Codex and more): npx skills add weilun88313/B2B-Playbook --skill b2b-playbook. Skills go in ~/.claude/skills (personal) or .claude/skills (project), and Claude loads them automatically when a task matches the description.

Is B2b Playbook popular?

It lives in weilun88313/B2B-Playbook, which has 186 GitHub stars and 1 forks.

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